Senior Digital Marketing Manager

• Develop and execute marketing campaigns across channels such as WhatsApp, SMS, Email, and Push Notifications to drive customer engagement and acquisition.

• Monitor and analyze campaign performance metrics to evaluate efficacy and ROI.

• Conduct A/B testing to optimize campaign elements, including messaging, timing, and segmentation.

• Collaborate with cross-functional teams to align marketing strategies with business objectives.

• Utilize data analytics tools to extract and analyze customer data, derive actionable insights, and inform marketing strategies.

• Continuously track industry trends and best practices in digital marketing to foster innovation and optimization.

• Work closely with creative and content teams to create compelling marketing materials and messaging.

• Provide regular reports and insights to stakeholders, highlighting key findings and recommendations for improvement.

Qualifications

• Proficiency in marketing automation tools and analytics platforms.

• Strong analytical skills with the ability to interpret data and derive actionable insights.

• Experience conducting A/B testing and optimizing campaign performance.

• Excellent communication and interpersonal skills for effective collaboration across diverse teams.

• Creative thinker with a passion for innovation and continuous improvement.

• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

• Knowledge of data analytics techniques and tools to extract and interpret data effectively.