Senior Digital Marketing Executive

Job Title:

Key Responsibilities:

• Content Creation & Management:

• Develop engaging content for social media platforms, websites, email campaigns, and marketing materials.
• Collaborate with teams to ensure brand consistency and effective messaging.

• Social Media Management:

• Handle and grow all social media pages (Facebook, Instagram, LinkedIn, Twitter, etc.) through creative campaigns and engagement strategies.
• Monitor and analyze performance metrics to optimize reach and engagement.

• Lead Generation & Performance Marketing:

• Plan and execute paid campaigns on social media and digital platforms to generate quality leads.
• Track campaign performance, analyze data, and optimize strategies for better ROI.

• Email & WhatsApp Marketing:

• Develop and execute targeted email and WhatsApp marketing campaigns.
• Monitor responses and engagement to refine messaging and improve conversion rates.

• Marketing Activities & Strategy Execution:

• Drive marketing initiatives, including promotions, branding, and customer engagement strategies.
• Coordinate with internal teams to align marketing activities with business goals.

• Technical Proficiency (Preferred but Not Mandatory):

• Basic knowledge of graphic design tools like Photoshop, Illustrator, or CorelDRAW is a plus.
• Understanding of digital marketing tools, automation software, and analytics.

Key Skills Required:

• Proven experience in social media management and digital marketing.
• Strong expertise in lead generation and performance marketing.
• Hands-on experience in email and WhatsApp marketing.
• Excellent content creation and copywriting skills.
• Analytical mindset with the ability to track, measure, and optimize marketing campaigns.
• Knowledge of digital advertising platforms like Facebook Ads, Google Ads, and LinkedIn Ads.
• Ability to work independently and collaboratively in a fast-paced environment.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field (preferred).
• Certification in digital marketing is a plus.

What We Offer:

• Opportunity to work in a collaborative and innovative environment.
• Professional growth and learning opportunities.

If you're passionate about digital marketing and ready to drive impactful campaigns, we'd love to hear from you!