Senior Digital Marketing Executive

Roles and Responsibilities:
Plan, strategise, and execute SEO, SEM, SMM, and email marketing campaigns.Optimise paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads) formaximum ROI.Manage and grow social media presence across platforms through strategic content andengagement.Perform advanced SEO activities like backlinking, technical SEO audits, and competitoranalysis.Create and manage complex automation processes using tools like Make.com and n8n(highly preferred).Conduct A/B testing for email campaigns, landing pages, and ads.Analyse and report on campaign performance, providing actionable insights andstrategies for improvement.Mentor junior team members and coordinate with design, content, and tech teams.Stay updated with the latest trends, tools, and best practices in digital marketing andautomation.

Tools and Technology Skills
Google Analytics, Google Ads, Meta Ads Manager (Facebook/Instagram), SEMrush, HubSpot (Marketing Hub), Email Tools, Canva / Adobe Photoshop, WordPress / CMS Platforms, Microsoft Excel (Analytics & Reporting)

Soft Skills
Communication Skills, Strategic Thinking, Team Leadership, Analytical Thinking, Creativity, Time Management, Problem Solving, Collaboration, Adaptability, Attention to Detail

Domain Skills
SEO (On-page & Off-page), SEM / Paid Campaigns, Social Media Strategy, Email Marketing & Automation, Conversion Rate Optimization, Web Analytics & Reporting, Content Marketing, Digital Campaign Management, E-commerce Marketing