Senior Content Writer

Job Summary:

Senior Content Writer

Key Responsibilities:

• SEO-Optimized Content Creation

  : Develop high-quality, SEO-friendly content that resonates with targeted personasranging from software developers to business leaders and CXOs. Collaborate with the SEO Specialist to ensure effective keyword integration, meta-data alignment, and content performance improvement.

• Content Calendar Ownership

  : Lead the planning, execution, and maintenance of a strategic content calendar in collaboration with the Head of Marketing. Ensure timely delivery of content assets aligned with campaign goals, product launches, and events.

• Campaign Support & Thought Leadership

  : Contribute to inbound and outbound marketing campaigns with compelling content, landing pages, email copy, blog articles, and gated assets. Support demand generation efforts with thought leadership content that engages and converts.

• Content Diversification (Good-to-Have)

  : Create or support the creation of long-form and multi-format content such as whitepapers, PR articles, case studies, brochures, explainer scripts, and webinar/podcast transcripts.

• Cross-Functional Collaboration

  : Work closely with designers, marketing managers, and subject matter experts (SMEs) to deliver consistent, on-brand content. Provide creative direction and quality feedback on visual and written assets.

• Performance Tracking & Optimization

  : Use tools like Google Analytics, HubSpot, SEMrush, or similar to evaluate content performance. Iterate content based on performance metrics and continuously refine SEO, engagement, and conversion.

• Stakeholder Engagement

  : Build relationships with internal teams to gather insights and ensure content aligns with business objectives, service offerings, and market trends.

• Research & Trend Awareness

  : Stay updated on industry trends, competitor content strategies, and evolving B2B tech buyer behavior to keep content fresh, relevant, and engaging.

Required Skills & Qualifications:

• Minimum

  8 years

  of overall experience, with at least

  5 years

  in content writing for an IT services or technology company
• Strong knowledge of

  SEO content optimization

  , including keyword research, SERP analysis, and content structuring
• Hands-on experience with

  content planning tools

  (e.g., Trello, Notion, HubSpot, or Google Sheets)
• Ability to simplify complex technical topics for diverse audiences
• Exposure to

  campaign-driven content development

• Detail-oriented with strong editing and proofreading skills
• Ability to manage multiple projects and meet deadlines in a fast-paced environment

Nice-to-Have:

• Experience in writing or coordinating content for

  whitepapers, PR articles, brochures, and case studies

• Exposure to

  transcription or content repurposing

  for webinars, videos, and podcasts
• Familiarity with CRM tools like

  HubSpot

  or

  Zoho

• Familiarity with tools like

  Yoast, SEMrush, Ahrefs

  , or

  Google Search Console

  is a plus