6.0 - 11.0 years

8 - 15 Lacs

Hyderabad

Hybrid

Job Summary: We are seeking a skilled and strategic Senior Content Writer with proven expertise in SEO-driven content development and multi-format content strategy execution. The ideal candidate should have a minimum of 8 years of experience, with at least 5 years dedicated to content writing within the IT services sector. A strong understanding of B2B technology audiences is essential. You will be responsible for creating impactful content across the buyer journey, supporting marketing campaigns, and driving brand authority. Key Responsibilities: SEO-Optimized Content Creation : Develop high-quality, SEO-friendly content that resonates with targeted personasranging from software developers to business leaders and CXOs. Collaborate with the SEO Specialist to ensure effective keyword integration, meta-data alignment, and content performance improvement. Content Calendar Ownership : Lead the planning, execution, and maintenance of a strategic content calendar in collaboration with the Head of Marketing. Ensure timely delivery of content assets aligned with campaign goals, product launches, and events. Campaign Support & Thought Leadership : Contribute to inbound and outbound marketing campaigns with compelling content, landing pages, email copy, blog articles, and gated assets. Support demand generation efforts with thought leadership content that engages and converts. Content Diversification (Good-to-Have) : Create or support the creation of long-form and multi-format content such as whitepapers, PR articles, case studies, brochures, explainer scripts, and webinar/podcast transcripts. Cross-Functional Collaboration : Work closely with designers, marketing managers, and subject matter experts (SMEs) to deliver consistent, on-brand content. Provide creative direction and quality feedback on visual and written assets. Performance Tracking & Optimization : Use tools like Google Analytics, HubSpot, SEMrush, or similar to evaluate content performance. Iterate content based on performance metrics and continuously refine SEO, engagement, and conversion. Stakeholder Engagement : Build relationships with internal teams to gather insights and ensure content aligns with business objectives, service offerings, and market trends. Research & Trend Awareness : Stay updated on industry trends, competitor content strategies, and evolving B2B tech buyer behavior to keep content fresh, relevant, and engaging. Required Skills & Qualifications: Minimum 8 years of overall experience, with at least 5 years in content writing for an IT services or technology company Strong knowledge of SEO content optimization , including keyword research, SERP analysis, and content structuring Hands-on experience with content planning tools (e.g., Trello, Notion, HubSpot, or Google Sheets) Ability to simplify complex technical topics for diverse audiences Exposure to campaign-driven content development Detail-oriented with strong editing and proofreading skills Ability to manage multiple projects and meet deadlines in a fast-paced environment Nice-to-Have: Experience in writing or coordinating content for whitepapers, PR articles, brochures, and case studies Exposure to transcription or content repurposing for webinars, videos, and podcasts Familiarity with CRM tools like HubSpot or Zoho Familiarity with tools like Yoast, SEMrush, Ahrefs , or Google Search Console is a plus

Posted 3 days ago

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Copywriter Tecnovisions

2.0 - 6.0 years

6 - 8 Lacs

Badarpur, New Delhi, Gurugram

Work from Office

A good understanding of brands/markets in India, current advertising trends, consumer behaviour and related sense of the markets to offer clients solutions. Through copy, be able to deliver tangible results to clients/brands and make a difference through exemplary strategy and creativity. Creative/Out-of-the-Box thinking. Excellent command of the English language. Expert in writing skills, editing and proofreading abilities. Ability to write attention-grabbing and hard-hitting copy that puts the message across- for Brochures/ Catalogues, Newsletters, PR articles, TVCs, Corporate AVs, Print ads, E-mailers etc. Think ideas and work towards implementing the same. Work closely with the Art team on the projects. Ability to deliver within the deadlines. Should have the creative knack to deliver the best possible quality work.

Posted 2 months ago

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