Senior Associate- Digital Marketing

Role -Senior Associate- Digital Marketing

Functional Area -Marketing & Communication

Experience Minimum 4-6 Years of Experience

Location Magarpatta City, Pune

Job Description

• Planning, designing & execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Having strong knowledge in social Media marketing, Google analytics, SEO, technical SEO
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Use of analytical tools to measure traffic & improve presence on the web
• Developing keywords/search word strategy for optimising presence on SERPS
• Developing and monitoring campaign budgets.
• Good knowledge of web designing & development
• Implementing content strategy in cohort with content writer
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end client experience across multiple channels and client touch points
• Identify trends and insights, and optimize spend and performance based on the insights
• Working with team to brainstorm new and innovative growth strategies.
• Monitor competitor digital marketing activity
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Overseeing and managing all contests, giveaways, and other digital projects.
• Strategizing and developing the social media calendar

Skills and Profile:

• Bachelors degree in marketing or relevant field.
• Minimum 2 years experience in SEO but 5-6 years in the field
• Experience in setting up and optimizing Google Adwords campaigns
• Experience in setting up and optimizing social media ad campaigns and measuring the results
• Experience in email marketing and related tools like mailchimp, hubspot etc
• Good attention to detail
• Working knowledge/ understanding of HTML, CSS, and JavaScript development and constraints
• Working knowledge/ understanding of wordpress
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Outstanding communication and interpersonal skills.
• Good spoken English
• Up-to-date on the latest trends and technologies in digital marketing
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Perks & Benefits

• 5 days working
• Group Medical Health Insurance

Interested candidates can share resume to sejal.shah@uja.in or hr@uja.in