Salesforce Marketing Cloud Account-Based Marketing Email Specialist

Job Description

For over 70 years has been an industry leader providing private label and brand name industrial equipment and supplies to businesses throughout North America. We carry over one million industrial, material handling and business products that are sold through our website, corporate sales people and full color catalogs. We are constantly increasing our product offerings to meet the diverse and changing needs of our customers. Our customers include small to large corporations, institutions, government agencies and consumers across North America. Key Responsibilities Develop and implement account-based email marketing campaigns using Salesforce Marketing Cloud. Collaborate with sales and marketing teams to understand and support target accounts personalized strategies. Manage and segment email lists to ensure accurate targeting and deliverability. Monitor and analyze campaign performance, providing insights and recommendations for improvement. Utilize A/B testing to optimize email content, subject lines, and send times. Ensure compliance with email marketing regulations and best practices. Create detailed reports on campaign performance and ROI. Stay updated on industry trends and best practices in email marketing and account-based marketing. Competencies and skills Bachelors degree in Marketing, Business, or a related field. Proven experience with Salesforce Marketing Cloud and account-based marketing. Strong understanding of email marketing principles and best practices. Excellent written and verbal communication skills. Ability to analyze data and provide actionable insights. Detail-oriented with strong organizational skills. Ability to work collaboratively in a fast-paced environment. EEO/AA Statement provides equal employment opportunities to all employee and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absences, compensation and training.