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1 - 6 years
1 - 4 Lacs
Noida
Work from Office
About Us: We are a dynamic community news magazine serving Delhi, Noida, and Gurugram, providing local businesses with an effective platform to reach their target audience. We are looking for a skilled Performance Marketing Specialist to enhance our advertising sales efforts and support our sales team in generating and nurturing high-quality leads through innovative marketing strategies. Role Summary: The Performance Marketing Specialist will develop, implement, and optimize marketing campaigns to generate leads for our advertising sales team. This role also includes supporting the sales team with LinkedIn outreach and engagement strategies, ensuring a consistent online presence, and driving measurable business outcomes. Key Responsibilities: 1. Sales Team Support on LinkedIn Optimize LinkedIn profiles of sales team members to attract business owners. Develop and implement strategies to improve LinkedIn outreach and interaction with business owners. Create personalized LinkedIn message templates and nurture leads through automated follow-ups. Identify and target prospects using LinkedIn Sales Navigator. 2. Content Creation and Posting Develop and manage a content calendar to ensure regular, engaging posts on LinkedIn and other platforms. Craft visually appealing posts, success stories, and polls to drive engagement. Use tools like Canva and scheduling platforms (e.g., Hootsuite) for consistent content delivery. 3. Lead Generation and Campaign Management Plan and execute paid advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads to generate leads. Design campaigns focused on local businesses in Delhi, Noida, and Gurugram. Track, analyze, and optimize campaigns for cost efficiency and lead quality. 4. Landing Page and Website Optimization Create and optimize landing pages to capture leads effectively. Work with the design and web development team to ensure seamless user experiences. 5. Analytics and Reporting Monitor key performance metrics, including CTR, CPL, and ROI. Prepare detailed performance reports and insights for management and sales teams. Use tools like Google Analytics and LinkedIn Insights to refine strategies. 6. Collaboration and Training Collaborate closely with the sales team to align marketing strategies with sales goals. Provide training on LinkedIn best practices and lead nurturing techniques. 7. Email & Whatsapp Marketing Create content based on content topics that can be used for website blog and email marketing. Create an engaging emailer and run email marketing campaigns. Create a strategy to collect more emails and compile a mailing list Create Whatsapp posts and share via third party messaging API (For eg. Wati) Required Skills and Qualifications: Technical Skills: Proficiency in posting on Linkedin Pages, Messaging and using Sales Navigator Proficiency in Google Ads, Meta Ads, and LinkedIn Ads. Experience with CRM tools like Salesforce, HubSpot, or Zoho CRM. Familiarity with email marketing platforms like Pabbly, Mailchimp etc.. Strong knowledge of analytics tools (e.g., Google Analytics, Hotjar). Basic graphic design skills using Canva or Adobe Creative Suite. Soft Skills: Excellent written and verbal communication skills. Strong analytical and problem-solving abilities. Ability to multitask and manage multiple campaigns simultaneously. Collaborative mindset with a focus on achieving team goals. Experience: 2-4 years of experience in performance marketing or a similar role, preferably in the media, publishing, or advertising industry. Proven track record of successful lead generation campaigns. What We Offer: Competitive salary and performance-based incentives. Opportunity to work with a vibrant and growing community-focused publication. A supportive and collaborative work environment. Professional growth opportunities in digital marketing and sales enablement. How to Apply: If you are passionate about performance marketing and want to make a tangible impact in the local business community, we want to hear from you! Please send your resume and a brief cover letter to hr@samvada.in
Posted 2 months ago
4 - 9 years
7 - 8 Lacs
Udaipur
Remote
Min 4 years in Lead generation, cold calling, B2B sales (service sales, outsourcing), Sales Development Representative (US/UK/Canada market preferred). Exp in Sales Tools like Sales Navigator, ZoomInfo, or HubSpot ( Mandate). Required Candidate profile Mandate : Once every quarter, the candidate will be required to travel to Udaipur for team meetings and regular training sessions (15 Days). 5 days a week , US Shift , 5 Days (06:00 PM to 03:30 AM)
Posted 2 months ago
3 - 8 years
7 - 14 Lacs
Noida
Work from Office
We are seeking an experienced Inside Sales/ Lead Generation/ Sales Development Representative Experts to join our dynamic team! The ideal candidate will have a proven track record of successfully meeting outbound lead generation targets through cold calling, emailing, and LinkedIn outreach, specifically in the off-shore technology market (South-east Asia/ EMEA/ India) If you're a self-motivated, results-driven individual with a passion for tech and sales, we want to hear from you! Location: Noida Your Future Employer: A prominent player in the IT services industry, a global leader in digital transformation. Responsibilities: Identify, reach out and qualify new business prospects/leads based on BANT criteria by researching target accounts, identifying key players, and generating interest by handling first-level calls Experience in pitching IT services like Digital Transformation / Product Engineering, Mobility, Cloud and Analytics in the B2B market for South-east Asia, EMEA and India. Penetrate small and large corporations through various tools and platforms Develop a robust Sales Qualified Lead pipeline and monitor it using the company's CRM system Follow up with prospects regularly Support sales team in preparing for client meetings Requirement: Any graduate with 3+ years of relevant inside sales experience in the international technology services market Experience in the digital tech industry prospecting and pitching solution-led deals to the CXO's Ability to engage and gain commitment effectively across all communication platforms (via telephone, email & LinkedIn) Understanding of Tech ecosystem and basic concepts like open source frontend/backend technologies, cloud platforms and related services, POC, MVP, GTM, MicroServices, Agile etc. Understanding of tools & platforms like Zoom info, Discover.org, LinkedIn, Sales Navigator etc. is a must. What's in It for You: Competitive compensation and benefits. Hybrid work culture Chance to actively contribute to a positive and inclusive team culture. Be part of a fast growing organization. Reach Us: If you feel this opportunity is well aligned with your career progression plans, please feel free to reach me with your updated profile at vanika.arora@crescendogroup.in for a confidential discussion on role.
Posted 2 months ago
3 - 7 years
5 - 11 Lacs
Bengaluru
Hybrid
Lead Generation duties and responsibilities: Research and identify potential leads through various channels, including online research, social media, and networking events Should have significant experience in crafting and designing campaigns and marketing strategies. Should have significant experience on ZoomInfo Apollo LinkedIN Sales Navigator Lusha Hubspot MailChimp Email Marketing and Strategies Research and identify potential leads through various channels, including online research, social media, and networking events Should have significant experience in crafting and designing campaigns and marketing strategies. Develop and maintain a database of leads and prospects for future reference Collaborate with sales and marketing teams to develop effective lead generation strategies Analyze and report on lead generation metrics to track progress and identify areas for improvement Stay up-to-date with industry trends and best practices for lead generation Manage and prioritize multiple tasks and projects to meet deadlines Develop a strong knowledge of the companys products and services in order to facilitate the sales process Develop an automated marketing engine using known tools that will generate consistent inbound leads Elevate market awareness through thought leadership in order to drive opportunity meetings Assist in creating marketing campaigns on social media Experience in lead generation and sales Excellent communication and interpersonal skills Ability to work independently and as part of a team Strong organizational and time management skills Proficiency in using lead generation tools and software Bachelor's degree in marketing, business administration or a related field P roven track record of successful lead generation and sales Experience in developing and implementing lead generation strategies Knowledge of digital marketing and social media platforms Ability to analyze data and make data-driven decisions Experience of marketing in digital transformation services sector Experience in creating email marketing campaigns to generate leads Excellent organizational skills to research and manage large leads data effectively. Experience with LinkedIn Sales Navigator Hands on Experience in using well known digital tools to generate leads Share profiles to yashi.aggarwal@ionidea.com
Posted 2 months ago
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