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Sales Executive

SOLAS FIRE SAFETY EQUIPMENT PVT LTD

3 - 31 years

3 - 4 Lacs

Bengaluru/Bangalore

Posted:3 days ago| Platform: Apna logo

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Skills Required

engagement sampling marketing effectiveness purchasing content

Work Mode

On-site

Job Type

Full Time

Job Description

Key Aspects of BTL in Sales: Direct Engagement: BTL focuses on one-on-one or small-group interactions, like in-store promotions, product sampling, or personalized email campaigns. Targeted Approach: BTL marketing identifies and tailors messages to specific customer groups, unlike mass advertising that aims for broad reach. Building Relationships: BTL activities aim to create lasting impressions and foster stronger customer relationships through personalized experiences. Driving Conversions: BTL's focus on targeted engagement can lead to higher conversion rates as it addresses specific customer needs and preferences. Cost-Effectiveness: BTL can be more cost-effective than mass marketing as it focuses on a smaller, more relevant audience. Examples of BTL Activities: In-store promotions: Special offers, discounts, or demonstrations within a retail location. Product sampling: Allowing customers to try products before purchasing. Direct mail marketing: Sending personalized letters, catalogs, or offers to specific addresses. Email marketing: Targeted email campaigns with personalized content and offers. Experiential marketing: Creating events or activations that allow customers to interact with a brand in a memorable way. Sponsorships: Supporting events or organizations that align with the target audience.

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Sales Executive