Regional Sales Manager - WEST

**Job Title:** Regional Sales Manager (RSM) West (Trade Sales)

**Industry:** LED Lighting

**Region Covered:** Maharashtra, Gujarat, Rajasthan

**Experience Required:** Minimum 5 years (Lighting Industry preferred)

**Reporting To:** CMD

**CTC:** As per industry standards

Job Purpose:

To lead and grow the trade channel business (dealer/distributor sales) in the Western region (Maharashtra, Gujarat, Rajasthan) for LED lighting products. Responsible for achieving sales targets, expanding trade channel partners, and driving market penetration.

Key Responsibilities:

• Develop and execute sales strategy for dealer and distribution channels in the assigned region.
• Appoint, onboard, and nurture new dealers/distributors while strengthening existing relationships.
• Drive monthly, quarterly, and annual sales targets with accountability for channel-wise performance.
• Monitor channel partner performance and resolve operational issues to ensure consistent business flow.
• Plan and implement trade schemes, offers, and marketing support for dealers/distributors.
• Conduct market mapping to identify potential areas for expansion and penetration.
• Coordinate with internal departments (logistics, marketing, finance) for timely order execution, stock availability, and scheme settlements.
• Lead and mentor Area Sales Executives / Territory Managers reporting under the region.
• Regular field visits to monitor dealer visibility, branding, secondary sales, and competitor activities.
• Ensure timely collections and maintain channel credit discipline.

Key Requirements:

• Graduate (any stream); MBA in Sales/Marketing is a plus.
• Minimum 5 years of relevant sales experience in the lighting industry or allied sectors (electricals, hardware, consumer durables).
• Proven experience in managing a dealer/distributor network with strong market knowledge of Maharashtra, Gujarat, and Rajasthan.
• Strong communication, negotiation, and leadership skills.

High self-motivation and ability to work independently with travel readiness