58 Programmatic Buying Jobs - Page 2

The Operations Manager is responsible for leading the daily operations and production of the team in terms of service delivery, quality and productivity, staffing and resource allocation, management information reporting and overall team performance. The Operations Manager shall also act as a point of contact and direct interface of clients in cases deemed by the Account Manager and agreed upon by the Senior Operations Manager. Qualifications Degree holder with 4-6 years of operations management experience Experience in developing and implementing various digital advertising strategies Strong sense of accountability and work ethic, keen attention to details, highly analytical and data driven Experience in working with project management tools such as JIRA is a plus Excellent communication skills Strong business, marketing consumer understanding

Overview We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services.We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together Responsibilities Successfully managing day-to-day performance of campaigns across different DSPs including but not limited to DV360, Amazon and TTD Able to ideate successful audience segmentation aimed at reaching a client goal Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g., targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization Capable of analytical efforts to mine campaign, ad server, impression, and user data to identify optimization opportunities Able to make compelling arguments based on data and results for more client data access Working with agency team to develop best-in-class solutions based on available tech Communicates day-to-day format, screen, inventory performance to clients and agencies as needed Understands and can describe bottom-up planning, how client goals and KPI’s to platform activation strategies/tactics across the funnel. Qualifications 6 to 9 years of experience in managing programmatic campaigns for large clients Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics Able to proficiently describe all possible KPIs and how they fit into the customer journey Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.

Role & responsibilities Set up digital campaigns in Prisma based on media plans Coordinate trafficking, RO issuance, and billing resolutions Monitor campaign performance (impressions, clicks, conversions, ROAS) Troubleshoot delivery issues and track media flowcharts Analyze competitive data & support global operations Preferred candidate profile 3+ years of experience in Digital Marketing or Media Ops Familiarity with tools like Prisma , CM360 , GAM , GA is a plus Strong Excel & PowerPoint skills Excellent communication, analytical, and multitasking abilities

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do We are seeking a highly skilled and detail-oriented Ad Operations Specialist to join our dynamic team. The ideal candidate will be responsible for managing and optimizing the delivery of digital advertising campaigns, ensuring smooth execution, and maintaining the quality and performance of digital ad operations. The role requires a strong understanding of digital advertising platforms, analytics, and the ability to troubleshoot issues effectively1.Campaign Management:oSet up, monitor, and optimize digital ad campaigns across various platforms/products (display, video, social media, etc.).oEnsure proper targeting, scheduling, and creative deployment for optimal campaign delivery.oManage creative assets and ad trafficking, ensuring the correct formats and specifications are used.oWork closely with the client and provide analytical/campaign reports, track KPIs, and optimize campaigns based on performance metrics.oTroubleshoot and resolve campaign issues related to delivery, tracking, and ad quality.2.Technical Setup & Troubleshooting:oPerform ad trafficking tasks, ensuring that all campaigns are set up properly and execute without errors.oTroubleshoot technical issues, such as discrepancies in reporting, creative issues, or campaign performance problems.oCoordinate with vendors or partners to resolve any issues impacting campaign delivery.3.Client Servicing:oCollaborate with account managers/clients, and internal teams to align campaign objectives with ad execution.oCommunicate with Internal & External teams to ensure a smooth campaign delivery takes place.oExcellent written and verbal communication skills for internal and client-facing interactionsoGood at articulating the problems/challenges in simple wordsoProactive in identifying issues/challenges and use the technical knowledge to suggest solutions What are we looking for Qualifications & Skills: Education:Bachelors degree or Preferred in Marketing, Advertising or related field.Experience:2-3 years of experience in Campaign Management or Ad Operations or Digital marketing.Technical Skills: Familiarity with ad-serving platforms (DoubleClick, Sizmek, Google Ad Manager, etc.) and analytics tools (Google Analytics, Magnite, Tableau, etc).Attention to Detail:Strong ability to manage and optimize campaigns with a focus on precision and accuracy.Analytical Mindset:Strong data analysis skills and comfort with numbers to make informed decisions.Communication Skills: Excellent written and verbal communication skills for internal and client-facing interactions.Problem-Solving:Ability to troubleshoot and resolve issues in a timely and efficient mannerPreferred Skills: Experience in Video, Audio, Mobile, or Display advertising.Knowledge in Microsoft Excel is must.Excellent written and verbal communication skills for internal and client-facing interactions.Experience with programmatic advertising and RTB (Real-Time Bidding) will be a plus point Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shiftsWork Environment:Working with dynamic team.Work from office or Hybrid depending on project requirementsThe role involves working in night shift catering to US client with 5-day work schedule with weekly 2 days week offs Qualification Any Graduation

Job Description: This role requires a meticulous person who is able to go above and beyond. You shall be responsible for both, implementing and monitoring the entire campaign lifecycle. You shall be helping our business to success through client relationship and campaign developmental strategy. You will manage campaigns in a high volume environment and act as the focal point of communication across several internal teams. The right candidate will be instrumental in providing value to our clients, and therefore integral to growing our business. We help quality advertisers and quality publishers make advertising work on the web, and we have lots of fun in the process. Here is how you will be Eligible: Work Experience: At least 5 years of experience in Ad Operations, with a minimum of 2 years dedicated to QA processes. Client Interaction: Proven experience working directly with US clients or associates in the past. Campaign Management: Comprehensive knowledge of trafficking Display and Programmatic campaigns. Team Collaboration: Strong team player with the ability to collaborate effectively and contribute to team success. Client Service Skills: Exceptional client service and communication skills to manage and address client needs efficiently. Experience with ticketing systems: Familiarity with using Salesforce or Asana to manage and track tasks, issues, and campaign workflows. Responsibilities: Campaign QA and Validation: Ensure that all ad campaigns meet client specifications, including proper setup of tracking URLs, targeting parameters, and creative assets, third-party Tags before launch. Compliance and Error Checks: Conduct thorough checks for compliance with platform policies, client-specific advertiser guidelines, and technical requirements to identify and rectify any errors. Performance Monitoring: Regularly monitor live campaigns to ensure accurate tracking, pacing, and delivery, addressing any discrepancies promptly. Documentation and Reporting: Maintain detailed QA reports, document findings, and provide actionable insights to improve workflow efficiency and campaign accuracy. Process Optimization: Work closely with the trafficking, account management, and creative teams to streamline QA processes, minimize errors, and ensure seamless campaign execution. Creative Testing for CTV Devices: Perform thorough testing of creative assets across Connected TV(CTV) devices to ensure proper functionality, quality, and compliance with platform requirements Campaign Trafficking and QA: Effectively traffic and QA various campaign types, including CPM and CPCV, ensuring accurate setup and adherence to delivery goals. Boolean Logic Implementation: Proficient in applying Boolean logic (AND, OR statements) for precise targeting and effective campaign optimization

Provide ad operations and/or AdTech operations expertise Execute and help implement an AdTech compliance program Strong understanding of Programmatic Ad Eco system and Retail Media bidding advertisement. YouTube, Connected TV and Video Ads advertisement and hands on ad set up experience. Design and implement advertising solutions tailored for retail media needs. Build operational systems that enhances the productivity of our Ad Operations team Collaborate with other departments and stakeholders to identify and solve complex problems Continuously testing and improving software solutions to ensure optimal performance and user experience Create and manage strong relationships with DSPs and other relevant players in the ad tech space that can help our clients achieve their objectives. Spearhead initiatives to refine and expand digital media services. Collaborate with a diverse team of experts to drive innovation. (data scientists, developers, engineers, clients and stakeholders). Ensure seamless integration and service delivery. Apply the latest industry trends and best practices to achieve our clients outcomes Stay abreast of media regulations and trends affecting digital advertising. Build highly performant AdTech platforms that will support our future growth in the Ads Space Qualifications: 5 years experience in advertising operations (AdTech ops) and/or revenue operations (Revops). Strong understanding of DSPs , digital advertising ecosystems, ad networks, and/or advertising exchanges. Demonstrated excellence in client relationship management. Demonstrated ability to build and work across teams. Experience in Technical Solutions Architecture and design leadership. Manage multiple projects and prioritize tasks effectively Broad knowledge across multiple technology areas Marketing Operation, Ecommerce Domain and Retail Media . Strong organizational skills and attention to detail. Ability to work independently and as part of a team. Tools: Facebook Ads Manager, Pinterest Ad Manager, Instagram ads, DV360, Programmatic, Campaign Manager 360, Google Ad Manager , TTD Power-Bi, Excel, PowerPoint will be a plus point. YouTube, Videos, CTV related ad platforms.

About Us: DataBeat, a specialist in Media and Analytics space, provides managed services for Publishers (typically news websites that make revenue from advertising) and Ad Tech to increase their revenue and audience. Digital advertising is data-intensive and we believe in data-based decision making and problem-solving to excel in various functions. DataBeat Consulting is seeking to hire for the role of a Senior Analyst Role. We are looking to recruit enthusiastic talent and quick learners who could take up challenges. In this role, you will own responsibilities and master various skills handling data, business decision making, project management, client communication and management. Responsibilities: Work with the client business managers to study the data, identify the patterns, present the insights and make recommendations to support the client on business decisions Acquire subject matter expertise in media and adtech space over a period of time to own the day to day handling of the analysis and revenue management on behalf of the client Develop knowledge of the tools and systems to be able to extract relevant data for a business problem at hand or analysis required Acquire subject matter expertise in Media and Adtech space over a period to own revenue management on behalf of the client Maintain a cadence of regular meetings with clients to understand their roadmaps and priorities to proactively identify opportunities to grow the partnership beyond any initial deal Own the reporting needs (periodic or ad-hoc) of the client Drive revenue upticks Proactively resolve business and operational issues with clients Creating campaigns(Line items, Orders etc) in Google Ad manager and working experience in any SSP will be an added advantage Skills: Experience in AdTech/Digital Media space. Hands on experience of programmatic concepts like UPR Optimization, Header Bidding, GAM) Working experience on SSP platforms to manage programmatic inventory will be added advantage Being analytical and curious to explore large volumes of data and eye to spot trends Extremely detail-oriented and well-organised Strong Communication skills (verbal and written) Strong analytical and data handling skills (expert-level knowledge on MS Excel) Ability to work efficiently and effectively in a high-paced environment and under deadlines - Knowledge of various methods to analyse & present the data is a plus Location: Hyderabad, India Work hours: 5PM - 2 AM or 6 PM 3 AM based on client requirement Intrigued by a challenge as large and fascinating as the world itself? Come join us.

Campaign Performance Analysis: Analyze the effectiveness of media campaigns across digital, social, programmatic, and traditional media platforms. Track key performance indicators (KPIs) such as impressions, click-through rates (CTR), cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS). Perform in-depth analysis of media data to identify trends, opportunities, and areas for improvement. Reporting & Insights: Prepare detailed reports and dashboards to communicate media performance to client stakeholders. Provide recommendations on how to optimize campaigns based on data insights, A/B testing results, and market trends. Collaborate with the media buying and planning teams to provide insights that influence media strategy. Budget & Spend Analysis: Monitor media spend across campaigns and ensure alignment with allocated budgets. Identify opportunities for cost efficiencies and performance improvements. Assist in forecasting media spend based on historical data and future trends. Cross-Channel Attribution: Utilize multi-touch attribution models to evaluate the contribution of various media channels (search, display, social, etc.) to overall campaign performance. Help improve the media attribution process to ensure proper credit is given to each channel. Media Research & Competitor Analysis: Stay up to date with industry trends, new tools, and best practices in media analytics. Conduct competitor media analysis to understand market positioning and media strategies of competitors. Identify emerging platforms and channels for potential investment based on research. Collaboration & Stakeholder Management: Work closely with media planners, buyers, and digital marketing teams to ensure alignment of media strategy with business objectives. Provide clear and concise data-driven recommendations to both technical and non-technical stakeholders. Essential Skills & Experience Experience 2-4 years of experience in media analysis, digital marketing analytics, or a related field. Technical Proficiency: Strong knowledge of digital marketing platforms such as Google Ads, Facebook Ads, and programmatic buying platforms. Proficiency in using analytics tools like Google Analytics, Adobe Analytics, or similar platforms. Experience with data visualization tools (e.g., Tableau, Power BI, or similar) to present insights effectively. Familiarity with Excel and SQL for data manipulation and analysis. Analytical Skills: Strong ability to analyze complex data sets, derive actionable insights, and communicate findings effectively. Detail-Oriented Ability to handle multiple data points with precision, ensuring the accuracy and integrity of reports. Communication Excellent written and verbal communication skills, with the ability to explain data insights to non-technical stakeholders. Desirable Skills & Experience Experience with advanced analytics techniques such as predictive modeling or marketing mix modeling (MMM). Understanding of media buying processes and digital advertising ecosystems. Certification in Google Analytics, Facebook Blueprint, or other relevant platforms.

Position Summary In this role, you will work closely with members of the Programmatic Team to successfully execute, manage, report and optimize programmatic campaigns on multiple platforms across the global Mediabrands. Responsibilities: Campaign Implementation • Work directly with Ad Ops, Agency Teams and your internal Client Services team on all elements related to the campaign set up. • Ensure all IO/ programmatic media plan requirements are correctly implemented in DSP platforms like DV360 / The trade desk / Amazon. • Track, measure and analyse early post launch campaign activities and resolve delivery and performance problems related to set up and technical issues Campaign Optimization, Analysis & Reporting • Use DSP and Ad-Server data for daily statistical analysis regarding pacing and performance of your campaigns. • Action any relevant optimizations daily to ensure strong campaign performance against client KPIs. • Generate and deliver client performance reports • Through campaign insights, communicate to clients the best possible optimization techniques to ensure client KPIs are met. • Optimizing campaigns leveraging the optimization dashboard & providing feedback to Business Intelligence on improved features & data visualization • Helping the associates with their optimization quires for complex setups 2 Skills/Qualifications • Ideally the candidate should have a Bachelor's degree with a minimum of 3 years of hardcore programmatic experience. • Hands on experience of DSP platforms like DV360 / TTD / Amazon • Optimizations skills for different setups and buy types is must. • Able to understand Media plans and call out any challenges in achieving KPIs • Able to pull different reports to analyze campaign performance and make changes to setups on the go • Multi tasks on different campaign setups and optimization • Exceptional analytical skills and ability to spot trends in data and generate insights based on that. •

Overview We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together. Responsibilities Successfully managing day-to-day performance of campaigns across different DSPs including but not limited to DV360, Amazon and TTD Able to ideate successful audience segmentation aimed at reaching a client goal Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g., targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization Capable of analytical efforts to mine campaign, ad server, impression, and user data to identify optimization opportunities Able to make compelling arguments based on data and results for more client data access Working with agency team to develop best-in-class solutions based on available tech Communicates day-to-day format, screen, inventory performance to clients and agencies as needed Understands and can describe bottom-up planning, how client goals and KPI’s to platform activation strategies/tactics across the funnel Qualifications 6 to 9 years of experience in managing programmatic campaigns for large clients Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics Able to proficiently describe all possible KPIs and how they fit into the customer journey Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.

Candidate should have 3 years of experience in Programmatic buying , Display and Video Advertising , DV 360 ,Integration with Google Marketing Platform , Audience targeting ,Manages display and video ads , Targets specific audiences

Proficiency in C/C++, Java, Rust, or similar for backend development. understanding of distributed systems, multithreading, and concurrency. Knowledge of real-time bidding (RTB), programmatic advertising, or large-scale distributed systems.

We are seeking a Head of Marketing who will play a critical role in positioning RevX as a leader in AdTech, crafting compelling product messaging, and driving demand generation efforts through content, events, and field marketing. This is a senior marketing leadership position that requires hands-on execution, strong cross-border project management, and collaboration with product, sales, and account teams. Product Marketing Translating complex AdTech solutions into compelling narratives. Content Strategy Creating impactful thought leadership, case studies, and educational material. Field Marketing Events Driving brand visibility through industry conferences, roadshows, and webinars. Cross-Functional Project Management Coordinating global marketing campaigns across multiple teams and geographies. Key Responsibilities: Product Marketing Positioning Develop product messaging and value propositions that clearly differentiate RevX from competitors. Create sales enablement materials, including pitch decks, battle cards, and one-pagers. Work with the Product team to translate technical features into customer-centric benefits. Launch new product features with well-structured go-to-market strategies. Content Marketing Thought Leadership Build a content roadmap aligned with business objectives, covering blogs, whitepapers, case studies, and industry reports. Develop SEO-driven content to improve organic visibility and inbound lead generation. Oversee social media strategy to enhance brand presence across LinkedIn, Twitter, and industry forums. Collaborate with internal experts to position RevX as a thought leader in App Retargeting Programmatic Growth. Field Marketing Events Plan and execute industry conferences, networking events, and roadshows in key global markets. Manage webinars and virtual events to educate clients on programmatic best practices. Partner with trade organizations and publishers to enhance brand credibility and sponsorship opportunities. Track and analyze event ROI to refine future engagement strategies. Demand Generation ABM (Account-Based Marketing) Align with the Sales team to run targeted campaigns that drive pipeline growth. Execute multi-channel lead generation strategies using content, paid media, and partnerships. Optimize email marketing and CRM-driven outreach to nurture high-value prospects. Measure MQL-to-SQL conversion rates to refine marketing tactics. Cross-Border Project Management Work across global teams (Product, Sales, Customer Success) to ensure marketing alignment. Manage external agencies, designers, and freelancers to scale content and creative production. Oversee budget allocation and marketing ROI tracking. Adapt strategies to regional market dynamics (APAC, EMEA, North America). Required Skills Experience(Must): 5-8 years of experience in B2B Marketing, ideally in AdTech, MarTech, or SaaS. Strong product marketing skillsability to simplify technical concepts. Experience in content marketing, event execution, and sales enablement. Excellent cross-functional collaboration & project management skills. Hands-on experience with HubSpot, Google Analytics, LinkedIn Ads, and webinar platforms. Ability to manage multiple projects across different time zones and cultures. Exceptional storytelling and copywriting skills for both technical and commercial audiences. Bonus Points for: Prior experience in Demand-Side Platforms (DSPs), AdTech, or Performance Marketing. Understanding of programmatic advertising, retargeting, and mobile marketing trends Strong network in SEA digital marketing & advertiser communities. Experience working with paid media, ABM, and CRM automation tools . What We Offer: A high-impact role in a fast-growing AdTech company. Autonomy to shape RevX’s brand and thought leadership strategy. Cross-border collaboration with a global, remote-friendly team. Exposure to cutting-edge programmatic marketing technologies.

We are looking for an Assistant Manager Client Success to foster strong relationships with our advertisers and drive exceptional results for them. Primary Responsibilities: Client Relationship Management: Cultivate and nurture deep relationships with assigned advertisers, serving as their trusted advisor and advocate. Campaign Optimization: Collaborate closely with internal teams to analyze campaign performance, identify areas for improvement, and deliver actionable insights. Data-Driven Strategy: Leverage campaign data to provide expert analysis, reporting, and troubleshooting, informing future client strategies and ensuring optimal results. Goal Alignment: Understand clients' marketing objectives in depth, track key performance indicators, and measure success against defined metrics. Business Development: Identify opportunities for account growth and upselling, proactively seeking to expand the scope of client relationships and revenue generation. Subject Matter Expertise: Serve as the go-to expert for programmatic advertising, providing valuable guidance and support to clients. Client Communication: Conduct regular business reviews to discuss goals, product updates, and market trends, fostering open and transparent communication with clients. Product Feedback: Facilitate client product feature requests with the internal product team, ensuring that client needs are effectively communicated and addressed. Required Skills: Experience: 2+ years of client success/account management/sales management experience in performance marketing, demonstrating a proven track record of success. Organization and Multitasking: Exceptional organizational skills and the ability to manage multiple responsibilities effectively, while maintaining a high level of attention to detail. Technical Proficiency: Experience in mobile and programmatic advertising is a plus, but a strong understanding of digital marketing principles is essential. Mindset: Open-mindedness, flexibility, positivity, and a curious approach to problem-solving. Business Acumen: Proven ability to drive revenue growth and achieve quarterly business goals, demonstrating a strong understanding of business metrics and KPIs. Communication: Excellent written and verbal communication skills, capable of effectively conveying complex information to clients and internal stakeholders. Teamwork: A collaborative spirit and adaptability to a growing company, working effectively with cross-functional teams to achieve shared objectives. Passion: A strong interest in online advertising and a drive for success, coupled with a passion for helping clients achieve their marketing goals. Travel: Occasional travel may be required.

Post Graduation, M.Ed., 5 years of administration experience in a CBSE school or repent, Broad Knowledge of computers is a must, Candidates who had done schooling in CBSE schools, Age group: 35-45 years , Good command of writing & spoken English is a must or English medium will be given Preferably, Salary : - A Very Handsome Package Qualification: Post Graduation, M.Ed Experience Required: Minimum 5 Years

Role: Programmatic - Analyst / Sr. Analyst Exp: 2-8 years Work location: Bangalore, Chennai, Hyderabad, Pune, Mumbai, Gurgaon Experience in Programmatic with DV360 (mandatory). Experience on other DSPs would be a plus - TTD / Appnexus / Xandr / Simplifi / Amazon DSP Must be open to work in rotational shifts. Interested candidates can share their profiles with - bindu@logicalhiring.com / careers@logicalhiring.com References are welcome! For other open roles, please visit - www.logicalhiring.com

About us: As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values different voices and lifts each other up . Here, we believe your unique perspective is important, and you'll build relationships by being authentic and respectful. Overview about TII At Target, we have a timeless purpose and a proven strategy. And that hasn t happened by accident. Some of the best minds from different backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target s global team and has more than 4,000 team members supporting the company s global strategy and operations. As a Media Analyst , you will support Roundel Media Team to help meet the needs of Brand Category Marketing and Target Media Network businesses. This position is focused on analyzing performance, creating optimization recommendations and evolving bid strategies. They will assist in managing the day-to-day tasks associated with campaign set up and management. This vital role will interface closely with internal support teams and Target s agencies to improve marketing outcomes. The ideal candidate for this role will have a passion for digital media, an eye for detail and an enthusiasm for problem solving. Responsibilities Understand the campaign needs of our media vendor Work closely with all teams, including Media Analysts, Activation, and Product teams to ensure work is connected to meet vendor goals Understand and analyse the Media Plan, and ensure the campaign is set accordingly Manage the budget of the campaigns and effectively shift it between different media channels Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may include T.com, display, mobile, video, social and search; consider creative and audience optimization tactics. Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness Align with internal teams to translate patterns in campaign performance into future recommendations Understand and analyse the campaign reporting in different media tools and servers (DFP, DCM, FB, Operative One, DBM, YieldEx, Pinterest). Advanced knowledge of DSPs i.e., DBM, Appnexus, Mediamath, Liveramp, Tuebmogul, Brightroll etc., Have good understanding of DMP workflows & audience segmentation. Be required to work during US Day time (CST) for certain period in the year About You 2 - 7 years of experience in digital marketing focused on analytics or media execution Strong understanding of the Display Advertising Ecosystem; experience working on Ad networks (GDN/Tribal Fusion/OpenX/Value click); Familiarity with ad servers(Google Adsuite / Openx),, rich media vendors(Pointroll / Sizmek / Doubleclick / Medialets),Social (FB /Twitter /Pinterest) RTB/Programmatic buying experience a plus.(DBM / TTD / Mediamath / Appnexus / Mopub) Should have a fair understanding of the retargeting & affinity models. Hands on experience in any of the DMP platforms (Lotame / Neustar / Bluekai / Oracle / Adobe) will be an added advantage. Understand and analyze the Media Plan, and ensure the campaign is set accordingly Manage the budget of the campaigns and effectively shift it between different media channels Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may include T.com, display, mobile, video, social and search; consider creative and audience optimization tactics. Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness Intermediate/Advanced Microsoft Excel & PowerPoint skills. Non-Technical / Soft skills Requirement Exhibits excellent communication skills & ability to learn quickly Have strong attention to detail and accuracy. Able to work independently with limited supervision Diligent, solution-focused with a can-do attitude Effective time management and organization skills Eager to get things done and highly self-motivated Life at Target- https://india.target.com/ Benefits- https://india.target.com/life-at-target/workplace/benefits Culture- https://india.target.com/life-at-target/belonging

About us: As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. At Target, we have a timeless purpose and a proven strategy and that hasn t happened by accident. Some of the best minds from diverse backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target s global team and has more than 4,000 team members supporting the company s global strategy and operations. Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values diverse backgrounds. We believe your unique perspective is important, and you'll build relationships by being authentic and respectful. At Target, inclusion is part of the core value. We aim to create equitable experiences for all, regardless of their dimensions of difference. As an equal opportunity employer, Target provides diverse opportunities for everyone to grow and win Position Overview: As a Sr. Media Analyst, you will be a subject matter expert in programmatic media buying leading end-to-end programmatic engagements, actively managing advertiser s budget and media performance across operated and owned and programmatic placements. You will own and manage the complete programmatic campaign life-cycle inclusive of implementing the programmatic media strategy, conducting continuous audience and media research, executing programmatic buys, creating performance reports and implementing optimizations. You will also create, activate and manage campaigns across DSPs and maintain a deep understanding of campaign management and optimization strategies along with providing detailed account analysis and campaign updates on an ongoing basis to ensure that we are delivering performance for advertisers goals. Performing evaluation of inventory sources, data, analytics solutions and technology platforms options in marketplace and develop roadmaps to help clients establish and achieve their programmatic media objective would be integral to the role. You will also lead consultative engagements by collaborating with internal stake-holders, our advertisers and their marketing agencies to contribute to the strategic insights. Being a thought leader by staying ahead of industry trends and sharing knowledge and best practices with the wider teams would be beneficial to the role. Responsibilities Must have a background working with Trading Desks, Desktop and/or Mobile digital media planning/buying tools, DSPs, SSPs, or Exchanges Have a core operational understanding of critical programmatic campaign components such asbrand safety guidelines, ad viewability, and filtering for suspicious and/or fraudulent media activity Be extremely detail-oriented, have the ability to prioritize and manage time efficiently among multiple client campaigns and daily tasks, and be able to work effectively under pressure Engage consistently with the partners & stakeholders to better understand their needs and drive solutions based on those needs Responsible for the overall category delivery pacing & performance. Accountable for the MOM overall category operational health rate which includes, KPI, error free execution, incremental sales, upsell revenue etc., Work in alliance with all team members and thereby bring in consistency with performance for the top / critical account of the category Involve actively in category specific practices discussion with manager and contribute towards process improvisation Participate in training & development planning program for new hires. As SME, will be the first point of contact for the partners and stake holders for any trading related queries which includes process, QA, platform troubleshooting etc., Willing to work on extended business projects in collaboration with other marketing / digital team About You: Minimum of Bachelor's degree or higher in marketing, economics, or technical specialty Minimum 8-10 years of experience digital / programmatic marketing Minimum of 3-5 years of experience buying and actively optimizing programmatic media campaigns using major DSPs. Team player and keen to share knowledge with the peers, contributes/respects own ideas and those of others equally. Solid understanding of the omni channel paid media practices to create a cohesive, customized programs for the customer. Experience with media planning and forecasting across an entire digital media program. Ability to manage multiple responsibilities in a fast paced environment. Previous experience managing large media accounts at a paid media agency. Passionate about media, data, analytics and technology. Experience in understanding & performing advanced analytics on digital data sources (e.g., digital analytics data, digital advertising data, DMP data, audience data, social data, search data, etc. Useful Links- Life at Target- https://india.target.com/ Benefits- https://india.target.com/life-at-target/workplace/benefits

We are seeking a results-driven and detail-oriented Programmatic Advertising Specialist to plan, manage, and optimize programmatic ad campaigns across leading platforms including Propeller Ads, Adsterra, Moloco, Criteo, and ClickAdu. The ideal candidate will have a solid understanding of DSPs, real-time bidding, and audience targeting strategies, with a passion for driving measurable results through data-driven performance marketing. Key Responsibilities:- Plan, set up, and manage programmatic advertising campaigns across various DSPs and ad networks. Collaborate with internal stakeholders and external partners to align campaigns with overall marketing and business objectives. Monitor and optimize campaigns in real-time to achieve KPIs such as CTR, CPA, ROI, and maintain brand safety. Conduct thorough analysis of campaign performance and deliver detailed performance reports with actionable insights. Manage audience segmentation, targeting, and retargeting strategies to improve campaign reach and efficiency. Ensure timely delivery and accuracy of creative assets in collaboration with the creative and media teams. Troubleshoot technical issues, manage pixel implementation, and ensure tracking and attribution accuracy. Assist with budget planning, pacing, and media strategy execution. Stay up to date with the latest trends in programmatic advertising, emerging platforms, and best practices. Skills & Qualifications:- Bachelor's degree in Marketing, Advertising, Communications, or related field. 25 years of experience in performance marketing or programmatic advertising. Hands-on experience with programmatic platforms (e.g., Moloco, Criteo, Adsterra, Taboola, Unity Ads, Kayzen, Adgebra) Proficiency in managing campaign KPIs such as CTR, CPA, ROAS, etc. Strong analytical skills with experience in platforms like Google Analytics, Campaign Manager 360, or similar. Excellent organizational, communication, and collaboration skills. Ability to thrive in a fast-paced, results-oriented environment.

About The Role : Template Job Title - GN - SONG - MT - Digital Marketing- Programmatic Media - Manager Management Level :06 - Manager Location:Bangalore/ Gurgaon/Mumbai Must have skills: DSP, SSP, PMP Ad servers Good to have skills:Data Analytics Experience:12 years of experience Educational Qualification: MBA Job Summary : We are seeking a skilled Programmatic Media Specialist to manage and optimize digital advertising campaigns across DSPs (Demand-Side Platforms) like Google DV360, The Trade Desk, and Amazon DSP. The ideal candidate will have a strong understanding of real-time bidding (RTB), audience segmentation, and data-driven decision-making to drive performance marketing. Responsibilities include campaign setup, budget pacing, bid optimization, A/B testing, and reporting, ensuring efficient ad spend and maximum ROI. Expertise in ad fraud prevention, brand safety, and privacy regulations (GDPR, CCPA) is essential. Strong analytical skills, hands-on experience with DMPs/CDPs, Google Analytics, and AdTech MarTech tools, and the ability to collaborate with cross-functional teams will be key to success in this role. Roles Responsibilities: Programmatic Media Strategy Leadership Develop and execute programmatic media strategies to drive business growth and maximize ROI. Oversee campaign planning, setup, execution, and optimization across DSPs such as Google DV360, The Trade Desk, Amazon DSP, and Xandr. Lead real-time bidding (RTB) strategies, audience segmentation, and advanced targeting methodologies. Provide thought leadership on emerging trends in programmatic, including cookieless advertising, AI-driven bidding, and omnichannel marketing. Campaign Management Optimization Manage end-to-end programmatic campaigns, ensuring smooth execution across display, video, native, and connected TV (CTV). Optimize bids, budgets, and audience targeting to improve efficiency and effectiveness. Implement A/B testing, multivariate testing, and data-driven optimizations. Oversee pacing, budget utilization, and media mix modeling for better forecasting and planning. Data-Driven Decision Making Performance Analytics Analyze campaign performance using Google Analytics, Adobe Analytics, and DSP reporting dashboards. Develop custom dashboards and automated reports for key stakeholders. Use advanced analytics and attribution models (e.g., last-click, multi-touch, incrementality testing) to measure campaign impact. Provide actionable insights and recommendations to improve ROAS, CPA, and customer lifetime value (CLV). Ad Tech MarTech Integration Oversee the implementation and integration of Data Management Platforms (DMPs), Customer Data Platforms (CDPs), and AdTech tools. Collaborate with IT and analytics teams to ensure proper tracking setup using Google Tag Manager (GTM), Adobe Tag Manager, and API integrations. Evaluate and onboard new ad tech solutions, AI-powered bidding algorithms, and programmatic innovations. 5. Privacy, Compliance, Ad Fraud Prevention Ensure all campaigns comply with GDPR, CCPA, and evolving privacy regulations. Implement cookieless targeting solutions, contextual advertising, and first-party data strategies. Cross-Functional Collaboration Stakeholder Management Work closely with internal teams (creative, analytics, data science, and marketing) to align programmatic efforts with overall business objectives. Present insights, performance reports, and strategic recommendations to leadership and clients. Innovation Industry Thought Leadership Stay updated on AI-driven programmatic trends, new DSP functionalities, and advancements in omnichannel marketing (CTV, DOOH, Audio). Identify and test new media opportunities (e.g., retail media, programmatic direct, native advertising). Provide training and mentorship to junior team members, fostering a culture of continuous learning and growth. Professional Technical Skills: Programmatic Media Buying Execution Expertise in DSPs (Google DV360, The Trade Desk, Amazon DSP, Xandr) and RTB strategies. Audience Targeting Data Management Proficiency in DMPs/CDPs, first-party data activation, and identity solutions. Performance Optimization Measurement Strong analytical skills in bid optimization, budget pacing, A/B testing, and KPI tracking. Ad Tech MarTech Integration Hands-on experience with Ad Servers, Google Tag Manager (GTM), API integrations, and automation. CTV, DOOH Emerging Programmatic Channels Experience in CTV, OTT, DOOH, native advertising, and retail media networks. Privacy Compliance Management Deep understanding of GDPR, CCPA, cookieless targeting, and brand safety. Stakeholder Team Leadership Ability to collaborate across teams, mentor junior specialists, and present insights to leadership. Innovation Industry Expertise Staying updated on AI-driven programmatic trends, omnichannel strategies, and automation advancements. Additional Information: - This programmatic role requires a combination of strategic leadership, data-driven decision-making, and deep technical expertise in programmatic advertising (do not remove the hyperlink) Qualifications Experience:12 years of experience Educational Qualification: MBA

Candidate should have 3 years of experience in Programmatic buying , Display and Video Advertising , DV 360 ,Integration with Google Marketing Platform , Audience targeting ,Manages display and video ads , Targets specific audiences

Experience in Ad Tech and campaign optimization and troubleshooting Experience of Demand-Side Platforms & Supply-Side Platforms(DSP &SSP) Need to manage video campaigns and implement tags, optimize bids, and ensure precision targeting,DV360 ,SEM,SEO

DV360- We are looking for hardcore 3 years of experience. Hyderabad US Shift

We are seeking a Programmatic Trainer to design and deliver engaging training programs on programmatic digital marketing. The role involves creating learning paths across all levels, conducting onboarding and upskilling sessions, and mentoring employees in applying real-world programmatic strategies. Key Responsibilities: Design and deliver training on programmatic concepts (RTB, targeting, optimization, analytics). Conduct onboarding and continuous learning programs for employees. Create and maintain engaging, up-to-date training materials. Provide hands-on sessions using platforms like DV360, The Trade Desk, and Xandr. Customize training by role and experience level. Collaborate with cross-functional teams to align content with business needs. Evaluate training effectiveness and provide learner feedback. Track attendance, outcomes, and generate improvement reports. Mentor learners to apply strategies in operational settings. Key Skills: 5+ years in Programmatic Advertising with hands-on DSP experience (DV360, TTD, etc.). Strong understanding of digital marketing, GMP tools, and campaign execution. Proven training delivery experience in digital or agency environments. DV360 and CM360 certifications preferred. Passion for teaching, mentoring, and driving continuous learning. If you're interested, please fill this Candidate Information form at your earliest convenience. Thanks, TA Team

Candidate should have 3 years of experience in Programmatic buying , Display and Video Advertising , DV 360 ,Integration with Google Marketing Platform , Audience targeting ,Manages display and video ads , Targets specific audiences