Develop and execute product strategies that align with the company s overall goals and objectives.
Create and maintain detailed product roadmaps, including timelines for development, market introduction, and product lifecycle management.
Conduct market research and gather customer insights to inform product features, design, and enhancements.

Product Development :

Work closely with R&D, engineering, and design teams to define product specifications and ensure the product meets user needs and regulatory standards.
Lead cross-functional teams through product development phases, ensuring timely delivery and product quality.
Monitor product development milestones, risks, and budget adherence.

Regulatory and Compliance :

Ensure products meet all regulatory requirements
Collaborate with the regulatory affairs team to secure necessary certifications and approvals.
Stay informed about changes in medical device regulations and industry standards.

Market Launch and Commercialization :

Define go-to-market strategies and work with marketing teams to develop positioning, messaging, and promotional campaigns.
Provide training and support for sales teams to effectively communicate the product value proposition.
Analyze product performance in the market and identify opportunities for growth or improvement.

Customer and Stakeholder Engagement :

Serve as the primary point of contact for internal and external stakeholders.
Gather and prioritize feedback from customers, clinicians, and key opinion leaders to drive product enhancements.
Establish and maintain relationships with healthcare providers, industry experts, and regulatory bodies.

Product Lifecycle Management :

Monitor product performance, manage product updates, and handle end-of-life (EOL) decisions.
Coordinate with post-market surveillance teams to track and resolve product issues or complaints.

Cross-functional Collaboration :

Work closely with marketing, sales, engineering, and regulatory teams to ensure alignment on product objectives and timelines.
Lead product training sessions and provide technical support to customer-facing teams.

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