PPC Executive

PPC Executive JD

We are looking for a PPC (Pay Per Click) Executive to run & handle PPC campaigns and monitor paid search budgets.

In this role, you should be well-versed in the principles of search engine marketing (SEM). You should also be analytical and good with numbers. Your goal will be to ensure our client’s online marketing efforts have the highest possible conversions & return on investment (ROI.)

Responsibilities:-

• Participate in forming effective paid search strategies.
• Launch and optimize various PPC campaigns.
• Oversee accounts on search platforms (e.g. Google AdWords, Bing)
• Be involved in keyword selection and audience targeting.
• Monitor budget and adjust bids to gain better ROI.
• Produce reports for management (e.g. dashboards).
• Write attractive and concise ad copy for adverts.
• Find ways to reduce the risk of click fraud.
• Keep abreast of PPC and SEM trends.
• Good knowledge of Google Tag Manager, Google Analytics & Google Merchant.
• Knowledge of Conversion setup & Audience Creation.

Requirements and Skills:-

• Proven experience as a PPC Executive or Digital Marketing Executive.
• Experience in data analysis and reporting.
• Knowledge of SEO and digital marketing concepts.
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred.
• Working knowledge of analytics tools (Google Analytics, GTM, GoogleTrends, etc.)
• Understanding HTML, CSS, and XML is a plus.
• Proficient in MS Office (particularly Excel).
• Excellent written & verbal communication skills.
• Analytical thinking with strong math skills.
• Graduation in Marketing, Digital Media, or a related field; AdWords certification is a plus.