Planning Executive

Job Description

Job Summary: As a Planning Executive in an advertising agency, you will play a key role in understanding client objectives and consumer behavior to craft strategic communication plans. You will work closely with the client servicing, creative, and media teams to ensure campaigns are well-informed, targeted, and effective. Key Responsibilities: Collaborate with clients and internal teams to understand business goals, brand positioning, and campaign requirements. Conduct market research, consumer insights, and competitor analysis to support strategic decisions. Develop strategic briefs for the creative and media teams, outlining key messages, target audience, and campaign objectives. Assist in media planning and selection of appropriate channels (OOH, digital, print, radio, etc.) for maximum campaign impact. Monitor ongoing campaigns, track performance metrics, and recommend optimizations. Maintain planning documentation, timelines, and campaign reports. Participate in brainstorming sessions and contribute innovative ideas to strengthen campaign strategy. Coordinate with vendors, research partners, and media houses as needed.