Performance Marketing Specialist - Paid Ads

As a Performance Marketing Specialist focusing on Google Ads for international clients at Elephant in the Boardroom, you will be responsible for executing and optimizing search ad campaigns specifically targeting the Australian audience. Your role will involve researching and implementing high-performing keyword strategies, utilizing data-driven bidding strategies to enhance cost efficiency and conversion rates, and continuously refining campaigns through A/B testing and conversion tracking. You will collaborate with creative and strategy teams to align messaging and objectives while monitoring, analyzing, and presenting performance insights to internal stakeholders. To succeed in this role, you should have at least 4 years of hands-on experience in managing Google Search Ads, with a track record of handling campaign spends exceeding $100K per month. Prior exposure to international markets, particularly Australia, is crucial. Your strong analytical skills and strategic mindset will be essential in optimizing keyword strategies and implementing smart bidding techniques such as Target CPA and Target ROAS. Proficiency in RSA, DSA, and Performance Max campaigns is required, along with expertise in remarketing, audience targeting, and custom segments. Additionally, practical knowledge of offline conversion tracking and ad automation tools like ad extensions and scripts will be valuable. Joining our team will offer you the opportunity to work in a fast-paced environment with high-value clients across various industries. You will have the chance to collaborate with premium international brands, manage substantial ad budgets, and enhance your skills in a supportive and collaborative setting. If you are ready to take on the challenge of driving performance marketing campaigns for global clients and advancing your career in a dynamic digital agency, we invite you to apply by submitting your resume and successful campaign portfolio to hrindia@elephantintheboardroom.co.in.,