Paid Campaign Manager

As an Online Campaign Manager in the Marketing department based in Indore, you will be responsible for overseeing campaigns, online marketing initiatives, web analytics, sales, and digital marketing activities. Your main role will involve creating and implementing robust performance marketing strategies, managing digital prospecting and remarketing campaigns, and optimizing budgets across various digital channels to ensure a strong return on investment and cost-efficient customer acquisition. You will work closely with the management team to enhance funnel conversion rates, provide feedback, and present results. Additionally, you will be required to analyze campaign outcomes, identify areas for improvement, and adapt strategies accordingly to meet or exceed established key performance indicators. To qualify for this position, you must hold a Bachelor's degree in Marketing, Business Administration, or a related field. You should have a minimum of 5-10 years of experience in a similar role, with a proven track record of developing effective multi-channel marketing strategies encompassing affiliate marketing, PPC, SEO, and social media. Proficiency in campaign analysis, channel reporting, and Google Analytics is essential. Your success in this role will depend on your analytical skills, ability to derive actionable insights from data and consumer behavior trends, and your goal-oriented approach. You will be expected to manage and optimize lead generation campaigns to meet business requirements in terms of cost, quality, and target audience. Strong communication skills and a proactive mindset are key attributes that will enable you to excel in this dynamic and challenging position.,