Paid Ad Specialist

Job Description:

We are looking for a highly motivated and result-driven Paid Ad Specialist to join our team at Young Urban Project. The ideal candidate will be responsible for strategizing, executing, and optimizing paid advertising campaigns across multiple platforms to drive user acquisition and achieve performance marketing goals.

Roles & Responsibilities:

• Manage end-to-end planning, execution, and optimization of paid advertising campaigns on Google Ads, Meta (Facebook) Ads, and other digital platforms.
• Strategize and execute performance marketing activities to align with business goals and growth initiatives.
• Plan and manage acquisition campaigns while adhering to defined budget requirements.
• Allocate and manage advertising budgets efficiently across multiple channels to maximize ROI/ROAS.
• Utilize GA4 (Google Analytics 4) and Google Tag Manager to track, analyze, and report campaign performance.
• Build scalable processes for campaign management, optimization, and analytics to support a diverse product portfolio.
• Continuously monitor industry trends, and proactively share best practices and insights with the internal team.
• Identify and explore non-traditional, creative, and cost-effective methods for user acquisition.
• Regularly brainstorm and implement new performance marketing strategies to enhance growth outcomes.

Skills Required:

• Strong hands-on experience with Google Ads, Meta (Facebook & Instagram) Ads, and GA4.
• Proficiency in Google Tag Manager and campaign tracking techniques.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Creative thinking and problem-solving skills for innovative campaign execution.
• Excellent time-management and organizational skills.

Job Types: Full-time, Permanent

Pay: ₹28,000.00 - ₹32,000.00 per month

Benefits:

• Paid sick time
• Paid time off

Schedule:

• Day shift
• Fixed shift
• Monday to Friday

Work Location: In person