Meta ads

You are a highly skilled Digital Marketing Expert specializing in Meta Ads, with a passion for driving performance and growth. With over 3 years of experience in the industry, you have successfully managed monthly ad spends exceeding 1 Cr and have a proven track record of scaling Direct-to-Consumer (D2C) brands from inception to significant levels. As the Digital Marketing Expert at Avimee Herbal, a prominent personal care brand in India known for its strong media presence and in-house manufacturing capabilities, you will play a pivotal role in planning, launching, and optimizing Meta ad campaigns to drive high conversions. You will be responsible for owning and scaling a substantial monthly performance marketing budget, conducting rigorous creative testing, and experimenting with audience targeting strategies to achieve sustainable growth. Collaboration with cross-functional teams including content creators, influencers, and product developers will be key as you work towards achieving and surpassing key performance metrics such as CPM, CTR, CVR, and ROAS. Your ability to bring fresh and innovative ideas to reduce Customer Acquisition Cost (CAC) and maximize Customer Lifetime Value (LTV) will be crucial in shaping the brand's success in the competitive D2C market. The ideal candidate for this role possesses a deep understanding of D2C funnels, customer psychology, and paid media metrics. You are a creative thinker with strong analytical skills, capable of making data-driven decisions to optimize campaign performance. Experience with user-generated content (UGC) creatives, landing page experiments, and remarketing funnels will be advantageous, particularly if you have prior experience in the beauty, wellness, or FMCG D2C space. Joining Avimee Herbal offers you the opportunity to be part of a rapidly growing brand that has been featured on popular platforms such as Shark Tank and Indian Idol. Working alongside passionate founders and a dynamic team, you will have access to in-house creative and manufacturing support, enabling you to contribute to a brand that genuinely enhances people's lives by helping them look and feel better. To apply for this exciting role, you can reach out directly via DM or submit your resume and portfolio to hr@avimeeherbal.com with the subject line "Digital Marketing Expert - Meta Ads." Take the next step in your career and become an integral part of a forward-thinking team dedicated to driving impactful growth and success in the D2C market.,