Media Planning - Group Head / Associate Business Director -Advertising

Expertiz

8 - 12 years

32 - 37 Lacs

Mumbai

Posted:4 hours ago| Platform:

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Skills Required

presentation skills business planning sales life insurance marketing agency management health insurance business development sales management motor insurance relationship management bancassurance general insurance banca direct sales

Work Mode

Work from Office

Job Type

Full Time

Job Description

Media Planning - Group Head / Associate Business Director - Advertising Agency

Single point of contact with the client to service all the media needs of the client
Will be responsible for maximizing the impact of advertising campaigns by devising the most appropriate media strategy, execution strategy thereby maximizing returns on advertising cost effectively, giving inputs for effective promotional activities and having total cost control on media spends for the client
Will play a hands on role in drafting/ devising Annual strategy , making annual presentation, campaign evaluation over and above regular planning responsibilities.
Full operational accountability for and complete control of all client related media activities same internally and with the client
Responsible for thinking creatively a innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible
Assess the impact and suitability of different types of media for targeting a specific market that the clients want to reach
Analyse data/information about different media channels with regards to consumer behaviour, circulation, audience trends and the impact of different methods
Devise or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty
Work closely with the clients, understand their wants, needs and objectives and then make the important decisions about what media channels should be used for specific campaigns
Apply knowledge of media and communication platforms to identify the most appropriate mediums for building awareness of a client's brand

Specifications:

8 - 12 plus years of professional experience
Bachelors or Masters degree in a relevant field of study
Strong leadership capabilities in managing a team
Strong analytical background and knowledge of statistical analysis methods
Excellent presentation skills
Positive, self-starter attitude and desire to exceed expectations at every opportunity
Strong attention to detail, highly organised and focused on work quality
Flexibility, adaptability and the ability to learn quickly in various technical and creative environments, while delivering quality work in tight deadlines
Superior knowledge of media theory and media terminology, including traditional and social media reference.
Strong communication skills, both verbal and written.
Awareness and knowledge of different media and social media tools and methods to set goals and achieve them.
Strong commercial awareness with effective organisation abilities

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