Media Planner

As a Media Planning & Strategy professional, you will be responsible for developing, implementing, and optimizing comprehensive media plans that are in line with brand objectives, audience segmentation, and campaign goals. Your role will involve planning across various digital channels including social media, search engines, display networks, video platforms, and mobile devices. You will oversee the execution of digital media campaigns starting from briefing to post-campaign analysis. Collaboration with creative and performance marketing teams will be essential to ensure alignment with brand messaging and key performance indicators (KPIs). Effective allocation and management of media budgets will be crucial to maximize return on investment (ROI) across paid digital channels. Monitoring, analyzing, and reporting on media spend efficiency will also be part of your responsibilities. Identifying and implementing new media trends and opportunities for brand engagement will be a key aspect of your role. Leading efforts to experiment with new formats, emerging platforms, and innovations in the digital space will be necessary to stay ahead in the industry. Analyzing key metrics such as Click-Through Rate (CTR), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), etc., and performance reports will enable you to optimize ongoing campaigns. Utilizing data-driven insights to refine targeting strategies and enhance future campaign outcomes will be a critical part of your work. Collaboration with brand managers, creative teams, external media partners, and advertising technology platforms will be essential to ensure the seamless execution of digital strategies. Staying updated on industry trends, consumer behavior, and competitor activities will enable you to provide insights on competitive benchmarks and leverage them to influence media strategies. Proficiency in utilizing tools such as Google Ads, Facebook Ads Manager, programmatic platforms (DV360, The Trade Desk), and analytics dashboards for campaign planning and execution will be required to excel in this role.,