Marketing Team Lead

Job Description

Job Type: Full Time Job Location: Ahmedabad We are seeking a highly skilled and strategic Marketing Team Lead with a creative vision to lead our marketing efforts and elevate our brand presence. The ideal candidate will oversee all aspects of marketing, from content creation and lead generation to brand management and analytics, aligning these efforts with the company s goals and strategic direction. This leader will collaborate across teams, inspire innovation, and deliver measurable business outcomes. Working Hours: 11:00 AM IST to 8:00 PM IST Key Responsibilities Strategic Leadership: Develop and execute comprehensive marketing strategies aligned with company goals Lead branding, positioning, and messaging to strengthen the company s market presence. Identify new opportunities through industry trend analysis and market research. Content Development: Oversee the creation of compelling, high-quality content, including blogs, case studies, newsletters, and social media. Collaborate with internal teams to produce marketing collateral that resonates with target audiences. Digital Marketing and Lead Generation: Design and implement data-driven digital campaigns across SEO, SEM, email marketing, and social media. Drive lead generation and nurturing initiatives, building a robust marketing pipeline to support sales. Team Leadership and Collaboration: Build and mentor a high-performing marketing team, fostering innovation and growth. Collaborate with agency partners, freelancers, and vendors to ensure cohesive execution of campaigns. Analytics and Reporting: Set and measure KPIs for marketing initiatives, presenting actionable insights to leadership. Utilize analytics tools to refine strategies and enhance ROI. Desired Skills 5+ years of experience in marketing leadership roles, including brand management. Proven success in creating and executing strategies that drive business growth Strong understanding of content marketing, SEO, SEM, and digital advertising Experience with CRM and marketing automation tools Exceptional interpersonal and communication skills to build relationships with clients, partners, and internal teams Advanced data analysis skills to translate insights into impactful strategies Familiarity with marketing tools like HubSpot, Google Analytics, and Adobe Creative Suite is a plus Excellent project management skills with the ability to multitask and meet deadlines Creative problem-solver with a strategic mindset and strong leadership capabilities Collaborative approach to team management and stakeholder engagement Creative thinker with the ability to develop innovative strategies that increase engagement and brand awareness Ability to interpret and present data effectively to make informed marketing decisions Proficiency with social media platforms and tools for analytics, performance tracking, and scheduling Nice to Have Working in cross-functional leadership roles across marketing and operations. Managing branding and team performance optimization initiatives. Experience supporting US-based leadership in a remote or distributed team structure.