Marketing Operations Specialist

Job Description

Who we are: At JustCall, we re transforming how businesses connect with customers smarter, faster, and powered by AI. Our marketing team is at the heart of this mission, shaping stories that drive global impact. If you re a creative thinker who loves turning ideas into action and wants to build a brand that s redefining communication, we want to hear from you. Come grow with us where innovation meets marketing magic. About the role: The mission of the Marketing Operations Specialist is to ensure smooth execution and tracking of our marketing programs by maintaining clean data pipelines, reliable lead routing, and accurate attribution. As part of the MarkOps team, you will support core operational needs such as UTM management, campaign tagging, Salesforce and HubSpot alignment, and tool integrations. You will be the operational backbone for campaigns by ensuring accurate flow of leads through our systems, precise source attribution, and reliable marketing performance reporting. This role works cross-functionally with Marketing, RevOps, and Sales to ensure data consistency across platforms and surface insights that impact decision-making. What youll do: Maintain and execute UTM strategy across marketing channels Own lead routing logic and implementation via Chilipiper, HubSpot, and Salesforce Reconcile marketing campaign data with CRM to ensure data integrity Manage enrichment workflows using Apollo, Clay, and Hightouch Ensure proper syncing of campaign and contact data across tools using Zapier Monitor and resolve sync issues across systems (e.g., HubSpot Salesforce) Support attribution tracking for campaigns and trials Maintain documentation for workflows, routing logic, and campaign tagging Qualifications: Education : Bachelor s degree in Marketing, Business, Operations, or related field Experience : 3-5 years in a marketing operations, RevOps, or campaign operations role in a B2B SaaS environment Background : Experience supporting marketing campaign setup, data hygiene, lead management, and system troubleshooting Skills : HubSpot (required), Salesforce (required), Chilipiper (preferred) Familiarity with enrichment tools like Apollo and Clay Workflow automation using Zapier or Hightouch Understanding of UTM strategy and campaign attribution Excel/Sheets, basic SQL (a plus), Tableau (preferred for reporting) Understanding of digital marketing channels, field marketing processes Eager to handle ops for a dedicated marketing motion with the ability to see through both the marketing and sales funnels Stakeholder management. Certifications : HubSpot Marketing or Salesforce Admin (nice to have) Benefits/Perks : Opportunity to work and collaborate with a global team spread across 6 countries. Routine hackathons and learning boot camps to promote knowledge sharing. About SaaS Labs SaaS Labs is a global SaaS company powering Sales and Support teams of over 7000 growing businesses with its software ecosystem focused on automation, productivity, and collaboration. One of the fastest-growing companies in India, SaaS Labs is backed by leading investors such as Peak XV Partners, Base10 Partners, and Eight Roads. Currently, our portfolio of products includes JustCall (Contact Center Software), Helpwise (Shared Inbox), Dialworks (Sales Readiness Platform), EasyCalendar (Scheduling Software), CallPage (Callback Automation), Atolia (Collaborative Workspace), and CallRoot (Call Tracking and Analytics). SaaS Labs is a diverse international team of passionate problem solvers. With innovation, experimentation, and customer obsession at the heart of its ethos, the company has been honored with 30+ innovation awards including the coveted Deloitte Technology Fast 50 and FT High Growth Companies (Asia Pacific). Curious about what were building Follow us on LinkedIn to be the first to know!