Marketing Operations Specialist

Job Description

Marketing Operations Specialist As a globally recognized Canadian company, Genetec stands at the forefront of innovation within the security, intelligence, and operations sectors. We deliver cutting-edge solutions that cater to diverse industries, including transportation, education, and government, driven by a commitment to open communication, creativity, and continuous learning. Joining our team means being part of a vibrant community of over 1800 individuals who are passionate about their work and eager to explore new ideas. We prioritize the success and well-being of our employees, evidenced by a remarkable 4.4/5 score in our 2022 Internal Engagement Survey. The Team As a Marketing Operations Specialist at Genetec based in Bangalore India, you will be integral to our marketing team, providing essential support to enhance operational efficiency and optimize marketing strategies across our regions. You will play a vital role in ensuring that our marketing processes run smoothly, maintain data integrity, and leverage marketing technology effectively to facilitate our campaigns. Your insights will directly contribute to improving our overall effectiveness in reaching our business goals. What your day will look like Manage and maintain marketing operations projects, ensuring alignment with business objectives Track and analyze marketing performance metrics to identify trends and areas for improvement Collaborate closely with the marketing team on data integrity and database management Coordinate with external vendors and internal stakeholders for seamless campaign execution Provide insights and recommendations to optimize the use of marketing tools and technologies Assist in building and maintaining marketing automation workflows Requirements About you *We invite you to apply even if you happen to not meet every requirement. We provide training and support to help you reach your full potential within this role* Bachelors degree in Marketing, Business Administration, or a related field Experience in marketing operations, analytics, or similar role Strong analytical skills with the ability to interpret data and make data-driven decisions Detail-oriented with strong organizational and project management skills Ability to communicate effectively with various stakeholders Technical Expertise Proficient in marketing automation tools (e.g., HubSpot, Marketo, Salesforce) Familiarity with CRM systems and data management best practices Well-versed in Microsoft Office Suite (Word, Excel, PowerPoint) Even better if you have these assets Experience with analytics tools (e.g., Google Analytics, Tableau) Previous experience in the technology or security industries Genetec is an equal opportunity employer, we strive for diversity and inclusion through our recruitment approach as well as the training and professional development we provide. We partner with external associations and implement internal initiatives to provide a welcoming work environment for employees from all backgrounds. 4.5/5 agreed in our 2022 Internal Engagement People of all age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are valued here.