Marketing Operations Manager

Job Description

The Marketing Automation Campaign Specialist is responsible for the creation, quality assurance (QA), execution, and maintenance of automated marketing programs. This role is tactically focused on the execution of Marketing Automation Platform (MAP) related activities using Eloqua. Reporting to the Marketing Operations Manager, this individual will work with the Global Program Marketing Manager and Field & Partner Marketing teams to execute demand generation programs. This will also require frequent collaboration with the Content and Creative teams. The ideal candidate must be project, detail and data oriented, highly motivated, and highly organized. Responsibilities Standardize, cleanse and upload contact lists into the marketing automation platform Assist in the technical conceptualization of demand generation and nurturing program strategy Create emails, landing pages, and forms within a text editor Manage data integrity and build custom audience segments Build, review, and launch marketing campaigns within the marketing automation platform Document marketing operations processes, programs and procedures Monitor and report on effectiveness metrics related to tactics and programs Job Requirements 3+ years of technical experience working with marketing automation platforms (Eloqua preferred), and HTML/CSS (JavaScript a plus) Proficient in Microsoft Excel and a working knowledge of relational databases and CRM systems (SFDC preferred) Undergraduate degree or equivalent An appreciation of marketing technology stack offerings with an eagerness to learn and experience working with new marketing tools A passion for metrics driven marketing