Marketing Manager

Overview

We’re looking for a creative visualizer to lead a talented marketing team. Someone who has an eye for design and aesthetics (so they can direct the graphics and videography teams) and also who is a good storyteller (so our content is always cohesive and not random).

Strategize and lead marketing activities on all fronts - online and offline activities.

Collaborate with SEO execs, writers, social media and editing team, and the performance marketing team to deliver 360-degree marketing campaigns. Responsible for strategizing what needs to be done, and then leading the team to get it done right.

Lead visual execution across campaigns, from concept to final design. Be the “director” for every activity executed by the team so the output is always brand aligned.

Collaterals that you will oversee will be both digital and physical - reels, posts, online catalogues, as well as flyers, window posters, gift baskets, etc.

Niche areas:

Video

• Work with the copywriters to create video scripts and content themes.
• Direct shoots. Your vision will be executed by the videographers and stylists.
• Work with editors to ensure videos are always brand aligned.
• Knowledge of how to operate a camera and video editing software is not mandatory, but will help.

Graphics

• Work with the copywriters to generate themes and copy.
• Direct the designers to ensure collaterals are always brand aligned.
• Some editing skills (Canva will do) will be needed.

SEO and Content

• Work with the content team to define what content aligns with the brand. Balance what is trending with what suits the brand.
• Guide writers so they always maintain a defined brand tone.

Social Media

• Work with the social media team to create the content calendar, and oversee its execution.
• Maintain a cohesive visual identity across platforms. The social media team will rely on your visual direction.
• Decor and interior design being visual brands, Instagram, YouTube and Pinterest remain our primary lead channels. Social media growth will be an important KPI.

Performance Marketing

• Create ad strategies that best suit the brand, with a focus on creating brand awareness followed by lead generation. These will be executed by the performance marketing team.
• Align videos and graphics needed for these ads through the videography and design team.
• Some knowledge of Meta and Google Ads platforms will be helpful.

Influencer Marketing

• Identify niche specific influencers and build a network that can be tapped for campaigns.

Offline Activities

• We actively participate in events and exhibitions. You will be responsible for planning what collaterals to create, and for directing their visual identity.
• We are always looking to introduce creativity into our employee and customer interactions - interactive product QR codes, gift baskets for customers, “wall of fame” wall for employees, etc. These play a big role in establishing our brand, and you will take over the ideation and execution (via the team) of these activities.

Other skills

• Leadership skill will play a vital role in motivating and driving a large marketing team.
• We expect you to be good with AI tools like ChatGPT.

Job Type: Full-time

Pay: ₹75,000.00 - ₹85,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid time off

Schedule:

• Day shift
• Morning shift

Ability to commute/relocate:

• Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 3 years (Required)

Work Location: In person