Market Research Associate

The Market Research Associate position in Kolkata involves playing a crucial role in gathering, analyzing, and interpreting market intelligence to facilitate strategic decision-making. Collaboration with cross-functional teams is essential to uncover trends, assess competition, and identify opportunities aligned with business objectives. Responsibilities include conducting primary and secondary research, designing and executing surveys, interviews, and focus groups, analyzing data for actionable insights, preparing reports and presentations, monitoring industry developments, and collaborating with various teams. Additionally, maintaining market intelligence databases, assisting in proposal development, and client presentations are also part of the role. Qualifications for this position include a Bachelors degree in Marketing, Business, Economics, Statistics, or related fields, along with 2 years of experience in market research, analytics, or consulting. Strong analytical and critical thinking skills, proficiency in data analysis and reporting, excellent communication, and presentation skills are required. The ability to manage multiple projects and meet deadlines in a fast-paced environment is also crucial. Preferred skills for the Market Research Associate role include familiarity with survey platforms and data visualization, experience in a consulting or B2B environment, and understanding industry-specific databases and research methodologies.,