Manager- Product Marketing

As an Associate Product Marketing Manager/Product Marketing Manager, your primary responsibilities will include setting the vision for our content strategy and editorial calendar. You will be tasked with developing a diverse content portfolio aimed at both technical and non-technical audiences, catering to the entire customer journey from awareness to purchase and post-sales. Additionally, you will serve as an expert on the dropthoughts platform, customer needs, and competitive landscape to drive adoption and usage. Collaboration with the Heads of Marketing will be essential in creating core product positioning and messaging. You will also engage with customers and partners to grasp business requirements for conversion into sales tools, as well as identify successes to develop case studies. Monitoring the effectiveness of marketing campaigns and programs to implement data-driven enhancements will be part of your role. Furthermore, you will be responsible for crafting customer-facing content throughout the buyer's journey and producing sales enablement assets. Editing and refining content sourced from various teams within the company will also fall under your purview. Managing the content calendar for dropthought by collaborating with different stakeholders to generate and publish content will be crucial for success. To excel in this role, you should possess a BA/BS in business or a related field with an MBA preferred. A minimum of 3-5 years of hands-on B2B content marketing experience, preferably in the enterprise SaaS space, is required. Exceptional written and verbal communication skills are essential, along with demonstrated expertise in engaging target audiences across different platforms and formats like blogs, emails, and social media to boost traffic and conversions. Moreover, experience in creating content across various mediums, including short-form (email scripts, ads, social media posts) and long-form (white papers, ebooks, lengthy articles) is highly valued. A solid understanding of content production processes encompassing design, layout, reviews, and approvals is necessary. Creativity and the ability to generate innovative ideas are key attributes for this role, as it offers ample opportunities to think outside the box. Ownership and a proactive approach to project management are also crucial for successful collaboration with colleagues and independent work completion. In conclusion, this role as an Associate Product Marketing Manager/Product Marketing Manager presents an exciting opportunity for a dynamic individual who is ready to drive content strategy, engage diverse audiences, and contribute to the success of the dropthoughts platform through impactful marketing initiatives.,