Posted:2 weeks ago|
Platform:
Work from Office
Full Time
Job Description:
Key Responsibilities:Develop and execute the overall paid media strategy in alignment with broader marketing goals.
Manage end-to-end campaign execution across platforms: setup, optimization, monitoring, reporting, and performance analysis.
Own budget allocation and pacing across paid channels to maximize ROI and customer acquisition.
Collaborate with creative and content teams to develop compelling ad copy, creative assets, and landing pages.
Conduct A/B testing on creatives, copy, and targeting strategies to optimize performance.
Use data and analytics to provide insights, forecast performance, and identify growth opportunities.
Oversee and manage relationships with agencies, vendors, and platform representatives.
Stay up-to-date on industry trends, new platform features, and best practices in paid media.
Report on KPIs and campaign performance to stakeholders, including senior leadership.
Location:
Mumbai
Brand:
Iprospect
Time Type:
Full time
Contract Type:
Permanent
Merkle B2b
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