Manager

Key Responsibilities:

• Plan, execute, and manage

  multi-channel marketing campaigns

  (Social Media, SMS, WhatsApp, Email, and In-App notifications).
• Own

  funnel management

  from awareness to conversion, optimizing each stage for better performance.
• Manage

  in-app inventory

  and ensure personalized user engagement.
• Utilize

  CleverTap, Branch, and other marketing automation tools

  for campaign execution and analysis.
• Conduct

  data analysis and number crunching

  to monitor campaign performance, identify trends, and derive business insights.
• Work closely with product, sales, and analytics teams to align marketing efforts with business objectives.
• Develop and test

  A/B experiments

  to enhance user engagement and conversion rates.
• Monitor and optimize

  CAC, CTRs, conversion rates, and retention metrics

  .
• Prepare detailed reports on campaign performance and recommend actionable strategies.

Required Skills & Experience:

• 5 + years

  of experience in marketing campaign management, preferably in a fintech or digital-first company.
• Hands-on experience with

  CleverTap, Branch, and other customer engagement platforms

  .
• Strong knowledge of

  Excel

  for data analysis and reporting.
• Ability to interpret complex data and extract actionable business insights.
• Experience in

  customer segmentation, funnel analysis, and cohort analysis

  .
• Strong understanding of digital marketing, user engagement, and retention strategies.
• Excellent problem-solving skills and attention to detail.
• Ability to work in a fast-paced environment and collaborate cross-functionally.

Preferred Skills :

Hands-on experience with Clever Tap, Branch, and other customer engagement platforms.

Strong knowledge of Excel for data analysis and reporting.

Ability to interpret complex data and extract actionable business insights.

Experience in customer segmentation, funnel analysis, and cohort analysis.

Strong understanding of digital marketing, user engagement, and retention strategies.

Excellent problem-solving skills and attention to detail.

Ability to work in a fast-paced environment and collaborate cross-functionally