Manager - Integrated Digital Marketing

The Digital / Omnichannel Marketing Specialist - Integrated Marketing role at EPD is perfect for a digitally-savvy individual who is eager to be at the forefront of the evolving marketing landscape. As part of the Digital, Integrated Marketing Team, you will have the opportunity to develop a diverse toolkit of high-demand digital skills and become a well-rounded marketer. In this role, you will not only manage campaigns but also learn how to master them across various screens, devices, and platforms. As a key member of the team, you will shape the future of digital at Abbott by strategizing how brands connect, convert, and grow. Your responsibilities will include developing, executing, and optimizing omni-channel campaigns tailored to different healthcare audiences, leveraging data to personalize messaging, collaborating cross-functionally to deliver integrated strategies, and monitoring KPIs to provide actionable insights. Additionally, you will be tasked with decoding social trends, identifying new opportunities, and championing insight-led thinking. You will also be responsible for staying updated on emerging media trends and digital regulations, leading test-and-learn innovation initiatives, empowering brand teams through digital upskilling, and collaborating with global Digital and Marketing Excellence teams to align digital priorities for the India market. This role offers ample opportunities for learning and growth in areas such as media strategy & planning, data-driven optimization, and global collaboration. The ideal candidate for this role is a strong collaborator and communicator who can build trust across teams, influence without authority, and has a passion for learning and mastering new-age marketing skills. Networking-oriented and able to influence others within a fact and figures-driven organization, the ideal candidate possesses emotional intelligence, strategic storytelling abilities, and the knack for simplifying complex ideas for diverse stakeholders. Comfortable navigating ambiguity, pitching bold ideas backed by data, and fostering long-term relationships, the ideal candidate also has a curious mindset and agility under pressure. A genuine passion for improving the quality of life for people and helping them live to the fullest will make you stand out in this role.,