3 Crm Initiatives Jobs

As a Brand Manager for our direct-to-consumer (D2C) website, your primary responsibility is to enhance the performance and perception of the brand. You will be tasked with ensuring a seamless and engaging customer experience on the website, as well as managing CRM initiatives to boost customer retention and loyalty. Your duties will include managing the day-to-day operations of the D2C website, which involves tasks such as content updates, merchandising, homepage banners, and product listings. You will also be responsible for monitoring and reporting key website KPIs like traffic, bounce rate, conversions, and average order value (AOV). Additionally, you will oversee the entire customer journey from landing on the website to checkout and post-purchase follow-ups. To continuously improve the customer experience, you will need to implement customer feedback into website enhancements and collaborate with fulfillment teams to ensure timely and accurate communication regarding orders, returns, and shipping. Analyzing behavioral data to identify drop-off points and proposing solutions to optimize the customer journey will also be part of your role. In terms of CRM strategies, you will be expected to develop and execute campaigns across various channels such as email, SMS, and in-app/push notifications. This includes creating lifecycle campaigns such as welcome series, cart abandonment reminders, re-engagement initiatives, and post-purchase flows. Key attributes required for this role include a customer-obsessed mindset, a results-driven and data-oriented approach, collaborative and proactive communication skills, as well as agility to adapt to a fast-paced and evolving environment. The success of your performance will be measured based on key performance indicators (KPIs) such as website conversion rate, cart abandonment rate, email/SMS engagement metrics, repeat customer rate, and overall customer satisfaction.,

The Digital / Omnichannel Marketing Specialist - Integrated Marketing role at EPD is perfect for a digitally-savvy individual who is eager to be at the forefront of the evolving marketing landscape. As part of the Digital, Integrated Marketing Team, you will have the opportunity to develop a diverse toolkit of high-demand digital skills and become a well-rounded marketer. In this role, you will not only manage campaigns but also learn how to master them across various screens, devices, and platforms. As a key member of the team, you will shape the future of digital at Abbott by strategizing how brands connect, convert, and grow. Your responsibilities will include developing, executing, and optimizing omni-channel campaigns tailored to different healthcare audiences, leveraging data to personalize messaging, collaborating cross-functionally to deliver integrated strategies, and monitoring KPIs to provide actionable insights. Additionally, you will be tasked with decoding social trends, identifying new opportunities, and championing insight-led thinking. You will also be responsible for staying updated on emerging media trends and digital regulations, leading test-and-learn innovation initiatives, empowering brand teams through digital upskilling, and collaborating with global Digital and Marketing Excellence teams to align digital priorities for the India market. This role offers ample opportunities for learning and growth in areas such as media strategy & planning, data-driven optimization, and global collaboration. The ideal candidate for this role is a strong collaborator and communicator who can build trust across teams, influence without authority, and has a passion for learning and mastering new-age marketing skills. Networking-oriented and able to influence others within a fact and figures-driven organization, the ideal candidate possesses emotional intelligence, strategic storytelling abilities, and the knack for simplifying complex ideas for diverse stakeholders. Comfortable navigating ambiguity, pitching bold ideas backed by data, and fostering long-term relationships, the ideal candidate also has a curious mindset and agility under pressure. A genuine passion for improving the quality of life for people and helping them live to the fullest will make you stand out in this role.,

As a Digital / Omnichannel Marketing Specialist in the Integrated Marketing team at EPD, you will play a pivotal role in the ever-evolving marketing landscape. Your main focus will not only be managing campaigns but mastering them across various screens, devices, and platforms. This position will provide you with the opportunity to develop a diverse skill set in digital marketing, steeped in insights, data-driven strategies, and proficiency in the language of modern marketing. Your responsibilities will include: - Developing, executing, and optimizing omni-channel campaigns tailored to diverse healthcare audiences, utilizing first- and third-party data for personalized messaging and user experiences. - Collaborating cross-functionally with insights, medical, legal, compliance, data privacy, public affairs, and IT teams to deliver integrated strategies. - Monitoring and analyzing KPIs to provide actionable performance insights and championing platform experimentation. - Decoding social trends, blending social listening, search, CLM, and sales data to fuel marketing hypotheses and business planning. - Staying informed about emerging media trends and digital regulations within the healthcare and pharma industry. - Partnering with global Digital and Marketing Excellence teams to adapt and activate global digital priorities for the India market. In this role, you will have the opportunity to learn and grow in areas such as media strategy & planning, data-driven optimization, and global collaboration for local impact. You will co-create digital brand strategies, monitor campaign performance, lead collaborations with agency and tech partners, optimize paid media across key digital channels, and drive CRM initiatives to enhance brand engagement and retention. The ideal candidate for this position is a strong collaborator and communicator with a passion for learning and mastering new-age marketing skills. You should be networking-oriented, able to influence others within a data-driven organization, and possess emotional intelligence and strategic storytelling abilities. A curious mindset, agility under pressure, and a dedication to fostering long-term relationships will be key to excelling in this role. If you are passionate about improving the quality of life for people and helping them live to the fullest, this role offers a platform for making a meaningful impact in the digital marketing space.,