Manager / AGM / DGM / GM - Marketing/ Digital/Performance/Brand

Key Responsibilities:

Performance & Digital Marketing:

• Develop and execute comprehensive performance marketing strategies focused on customer acquisition, conversion, and retention across digital channels.
• Conduct in-depth market research, competitor analysis, and customer segmentation to optimize campaign targeting and messaging.
• Collaborate seamlessly with cross-functional teams (e.g., creative, sales) to develop compelling marketing assets and ensure consistent brand messaging.
• Manage and optimize digital advertising campaigns across various platforms, including budget allocation, bid management, A/B testing, and landing page optimization.
• Analyze key performance metrics such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and Customer Lifetime Value (CLV) to inform data-driven decision-making and continuous optimization.
• Utilize and master various marketing tools including, but not limited to, Google Ads, Facebook Ads Manager, Google Analytics, and Mobile Measurement Partners (MMPs) & tracking platforms.
• Prepare and present comprehensive performance reports and strategic insights to senior management.
• Stay abreast of the latest industry trends, digital marketing technologies, and best practices, proactively identifying opportunities for innovation.
• Drive all marketing campaigns within allocated budgets, ensuring a positive Return on Investment (ROI).
• Develop and implement data-driven marketing strategies that are directly aligned with overall business goals.

Brand Marketing:

• Develop, implement, and manage comprehensive brand strategies that align with Aliens Group's vision, values, and long-term objectives.
• Oversee and ensure consistent brand representation and messaging across all touchpoints, including digital platforms, print media, social media, events, and customer interactions.
• Conduct thorough market research to gain insights into customer preferences, market trends, and competitor brand strategies.
• Collaborate closely with Marketing and Creative teams to conceptualize and develop compelling brand content and design assets that resonate with target audiences.
• Lead the planning and execution of impactful marketing campaigns for both new and existing projects, maximizing brand visibility and recall.
• Analyze the effectiveness of brand marketing initiatives to provide data-driven insights for optimization of future strategies.
• Monitor brand sentiment across various channels and respond promptly and effectively to maintain a positive brand image and reputation.
• Build and nurture strong relationships with media partners, industry influencers, and other key stakeholders to enhance brand reach and credibility.
• Effectively manage the brand budget, ensuring cost-effective execution of all brand marketing activities.
• Continuously stay updated on industry trends, emerging technologies, and consumer behavior to bring innovative ideas and maintain Aliens Group's position at the forefront of the real estate market.

Candidate Profile:

• Education:

  MBA/PGDM from a Top NIRF Ranked campus (IIM, IIT, NIT) in Marketing or an equivalent relevant field.

• Experience:

  Proven experience of at least 2+ years as a Marketing Specialist or similar role, with a strong preference for candidates from the real estate, FMCG, or e-commerce sectors.

• Analytical Acumen:

  Extremely comfortable with numbers, sales planning, and adept at preparing budgets and approving expenditures.

• Digital Marketing Expertise:

  Hands-on experience working on major digital marketing platforms such as Google Ads (AdWords), Facebook Ads Manager, Mobile Measurement Partners (MMPs), and various tracking platforms.

• Research Tools:

  Knowledge and experience with research tools such as SEMRUSH, etc.

• Campaign Execution & Reporting:

  Proven experience in executing both mobile and web marketing campaigns and providing comprehensive reporting on their performance.

• Leadership & Collaboration:

  Ability to lead a team of specialists, fostering a collaborative environment and promoting professional development.

• Strategic Thinking:

  Strong ability to translate business goals into effective marketing strategies.

• Communication:

  Excellent verbal and written communication skills with the ability to present complex information clearly and concisely to senior management.