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Manager - Advertising and Content Writing

7 - 10 years

4 - 8 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

The candidate should be a computer savvy Graduate aged below 40 years with excellent verbal and written communication skills both in English and Hindi. Must have minimum 7 to 10 years proven post-qualification experience in Advertising and content writing in a reputed herbal medicine manufacturing company / FMCG Company. Excellent problem-solving and interpersonal skills. Demonstrated ability to work both collaboratively and independently in a cross-functional and team-oriented environment.

 

Key Skills:

  • Expertise in planning and executing advertising campaigns across print, TV, radio, OOH, and digital platforms
  • Proficiency in content writing for promotional articles, digital platforms, and SEO optimization
  • Strong event planning and coordination skills
  • Ability to analyze audience research and create resonant content
  • Experience with social media platforms (Facebook, Instagram, X, LinkedIn) and meta analytics tools
  • Computer literacy and proficiency in digital marketing tools
  • Strong communication and interpersonal skills

Responsibilities:

  • Plan, buy, and implement print media campaigns (dailies and magazines) including ground events
  • Manage television campaigns on national and regional channels with ground events
  • Execute OOH media campaigns (hoardings, digital wall paintings, wall wraps, bus/train/metro branding)
  • Plan and implement radio campaigns with on-ground activities and dealer boards for outlets
  • Oversee in-shop branding and events/exhibitions with stall branding
  • Manage cinema advertising (on-screen and off-screen) and POPs work (T-shirts, carry bags, product display units)
  • Write promotional monthly articles for print media and 5-6 articles monthly for focus products across channels
  • Create content for digital platforms (Aaj Tak, HT City, Jagran, Amar Ujala) and TV digital articles/taglines
  • Run digital campaigns with team collaboration and revamp content for SEO optimization
  • Direct and coordinate events from inception to completion
  • Conduct audience research to create resonant content and provide briefs for design visuals and social media posts
  • Monitor industry trends, competitor activities, and execute campaigns to boost engagement and sales
  • Analyze analytics using meta tools to strategize future campaigns
  • Write SEO-optimized content, A+ content for infographics, blogs, PR articles, and packaging content
  • Support WhatsApp marketing and web content revamping as per SEO practices

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Baidyanath
Baidyanath

Pharmaceuticals / Healthcare / Ayurveda

Noida

500+ Employees

11 Jobs

    Key People

  • Ashok Baidyanath

    Managing Director
  • Krishna Baidyanath

    Director

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