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Lead Marketing Analytics

Lead Marketing Analytics

Name: Jobpe
Address: T-Hub, Plot No 1/C, Sy No 83/1, Raidurgam panmaktha, Knowledge City Rd, Hyderabad, Telangana, 500081, IN
Telephone: +91-83339-09630
Price range: Free

Freshworks

4 - 8 years

25 - 30 Lacs

Bengaluru

Posted:2 days ago| Platform:

Apply

Skills Required

Process automation Data analysis Marketing analytics HP data protector Process improvement Analytical Marketing operations data integrity CRM Salesforce

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Overview:

We are seeking a data-focused and detail-oriented Lead - Marketing Analytics to support the marketing operations and revenue growth functions in a dynamic SaaS environment. Reporting to the Senior Manager - Marketing Operations & Revenue Growth, this role will be responsible for executing data analysis, maintaining marketing dashboards, and providing actionable insights to enhance campaign performance and drive revenue impact.

Key Responsibilities:

Data Analysis & Reporting:

Execute data analysis to provide insights on funnel performance, campaign effectiveness, and key marketing metrics including MQLs, SQLs, CAC, and conversion rates.
Develop and maintain marketing dashboards using tools like Tableau, Power BI, or similar platforms.

Data Integrity & Compliance:

Assist in the management and maintenance of the marketing database, ensuring data accuracy, segmentation, and compliance with data protection regulations.

Lead Scoring & Routing:

Support the implementation and maintenance of lead scoring and routing frameworks to optimize funnel performance and lead management.

Campaign Performance Analysis:

Analyze marketing campaign data to identify trends, patterns, and opportunities for optimization.
Provide reports and data-driven recommendations to the Senior Manager to drive marketing investment impact.

Collaboration & Reporting:

Work closely with cross-functional teams including Sales, Product, and Marketing to align data insights with revenue objectives.
Prepare periodic performance reports and presentations for the Senior Manager, highlighting key insights and recommendations.

Process Improvement & Automation:

Identify opportunities for process automation and data integration to streamline marketing analytics operations.

Qualifications

Bachelor s degree in Marketing, Business, Data Analytics, or a related field.
5+ years of experience in marketing analytics, data analysis, or marketing operations in a SaaS or tec

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Chennai

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Lead Marketing Analytics