Growth Manager (Performance Marketing)

Job Description

Job Title: Growth Manager or User Acquisition Lead. Location: HSR Layout, 6th Sector, Bangalore (WFO). Experience Required: Min 4 to 7+ Years. Working Days. Wednesday to Sunday: 11 AM 8 PM ‚ Monday: 11 AM 5 PM ‚ Tuesday: Weekly Off. About Us. HeyCoach is a fast-growing EdTech startup that helps professionals advance their careers through learning and development. We're passionate about growth both for our users and our team.. About The Role. We are looking for a Growth Manager to lead our performance marketing efforts and scale our user base. You'll manage and optimize paid ad campaigns, run email and WhatsApp marketing, and use automation tools to drive engagement and conversions. This role is ideal for someone who is data-driven, creative, and eager to experiment with new growth strategies.. Key Responsibilities. Plan and run paid ads on social media like Google, LinkedIn, Facebook, Instagram (Meta Ads), and other platforms. Create and manage email marketing and WhatsApp campaigns for user acquisition and retention. Analyze campaign performance using tools like Google Analytics, Excel, or dashboards. Optimize for ROI, CPC, CTR, PPC and conversion rate Work with product and content teams to align growth marketing with business goals. Run A/B tests, improve landing pages, and try new growth hacks. Requirements. Minimum 4 years of experience in digital marketing, growth, or performance marketing roles. Having experience should minimum 1 year Lead or manager. Proven success in managing paid acquisition campaigns. Hands-on experience with email, Social media, and CRM. Familiarity with marketing automation tools. Strong analytical and communication skills. Experience working in a startup or EdTech or tech environment is a plus. Skills:Performance Marketing, Digital Marketing, ROI, PPC, Paid ads, Team leadership, Lead Generation, Social Media Marketing (SMM), Search Engine Marketing (SEM), LinkedIn, Social Media Optimization (SMO), CTR, CPC, Meta ads and Online advertising. Show more Show less