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Group Head - Digital

Group Head - Digital

Essencemediacom

5 - 7 years

16 - 20 Lacs

Gurugram

Posted:1 day ago| Platform:

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Skills Required

Analytical skills Digital media SSP Manager Technology Client engagement Digital marketing digital advertising Advertising Media planning Analytics

Work Mode

Work from Office

Job Type

Full Time

Job Description

Digital media planning among the brands that are market leaders and have cult like following among its fan bases. Person should have a good understanding on the digital media and sound knowledge of the performance media - search, social, affiliates and all the comes with it.

Reporting of the role - Director - Digital

3 best things about the job:

Working on a cult brand and the global market the playfield
Digital core to the business, but not e-business
Evangelize Tech innovation to build efficiencies

In three months:

Work with all constituents of digital eco-system under one single roof
Introduce digital channels across media and get the optimum performance media mix across existing clients

In six months:

Learnt about effectively pitching 360 digital products to clients
Worked with a diverse team of media buyers and planners across 360-degree media and beyond

In 12 months:

Emerged as a coveted champion and go-to person on digital marketing solutions
Proficient with latest trading techniques and deals by managing largest portfolio publishers and channel partners

Responsibilities:

Understand client objectives, category/competitive trends for various product categories
Ability to manage large teams on Performance (Biddable and Performance Display) for from strategizing to delivery and client engagement at Annual to regular reviews.
Understand client objectives, category/competitive trends for various product categories
Develop and strike partnership deals with key publishers and large affiliates
Ability to steer client review meetings on regular basis

Skills & Experience

Minimum 5-7 years in digital media planning and buying
Excellent written and oral communication skills combined with outstanding presentation skills
Understanding of programmatic landscape viz. Knowledge of the digital advertising industry, trends, technologies (DMP, DSP, SSP etc) - Preferred
Applied knowledge of 3rd party ad serving, website and tracking and associated technologies - Preferred
Intermediate to advanced analytical skills, specifically relating to performance data and metrics - Preferred
Strong interpersonal and communication skills
Problem-solving skills
Abreast with the latest technology that will affect digital advertising
Worked closely with publisher partners to elevate industry standards in-line with client needs.
Exposure to affiliate and programmatic technologies
People managing skills

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