2414 Google Analytics Jobs - Page 43

Conduct on-site and off-site analysis of web SEO competition Use Google Analytics to generate regular performance reports Create high-quality SEO content Assist with blog content creation Lead keyword research and content optimization Stay updated with the latest developments in SEM (Search Engine Marketing) Requirements Degree in Marketing or a related field Extensive experience in SEO Working knowledge of Google Analytics Experience with coding techniques Strong understanding of web design and site structure Share this Job : Upload your CV or Resume LinkedIn Profile I consent to receiving from the Company e-mail information about new job offers, our events, trainings and other ongoing activities. Data Privacy Preferences We value your privacy and strive to provide you with full control over your personal data. When you visit our website, we may collect certain information through cookies. This information, which may include details about your preferences or device, helps us optimize the functionality of the site to better suit your needs. We want to ensure that you have a personalized web experience while maintaining your privacy rights. By using our privacy preference center, you can customize your cookie settings according to your preferences. We provide you with the ability to choose whether or not to allow specific types of cookies. Necessary Cookies These cookies are essential for the website to function properly and cannot be disabled in our systems. They are usually set in response to actions made by you, such as setting your privacy preferences, logging in, or filling out forms. Analytical Cookies These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us understand how visitors interact with our website, which pages are the most and least popular, and see how visitors move around the site. Functional Cookies These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly. Targeting Cookies These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device.

Job Summary: The Programmatic Senior Account Manager will be responsible for managing programmatic advertising campaigns, ensuring their successful execution, and delivering outstanding performance for our clients. The ideal candidate has a strong understanding of the digital advertising landscape, exceptional analytical skills, and a proven track record in programmatic media buying and optimization. Job Description: Key Responsibilities: Understands clients brands, structure, and industry as well as project goals Develop, implement, and manage programmatic advertising campaigns across various platforms (DSPs, SSPs, Ad Exchanges) Monitor and optimize campaign performance to meet client goals and KPIs Serve as the main point of contact for clients, providing regular updates, performance reports, and strategic recommendations. Build and maintain strong relationships with clients, understanding their business objectives and aligning campaign strategies accordingly. Address client inquiries and troubleshoot issues promptly and effectively. Create and execute programmatic media strategies to drive brand awareness, engagement, and conversions. Conduct A/B testing and experiment with new tactics to improve campaign outcomes. Use advanced analytics tools to measure and analyze campaign effectiveness. Monitors investment of digital spend and ensures revenue/margin goals are met Communicate campaign progress, challenges, and opportunities to internal teams and clients . Work closely wi th clients and able to guide internal teams to align campaign strategies and objectives . Build strong relationships across stakeholders (externally with clients and with teams internally Training and development of team members (Junior programmatic manager) Regular contribution to the media community i.e blogs, case studies , conferences Requirements : 5 years + experience in a campaign management role with Media Planning exposure in advertising and online media marketing. Expertise in online advertising platforms and analytics tools for online channels (DV360, Google Campaign Manager, YouTube, Google Analytics, Adform etc.) Analysis skills (tracking and reporting, Google Analytics, Adobe and, ideally but no mandatory, Google Tag Manager and Data Studio) Experience with online marketing metrics such as ROI, Margins, click-through rate, cost-per-click, cost-per-action, conversion rate, average order size, etc . Proficiency with Microsoft Office, especially Excel and PPT Thrives in a fast-paced, constantly changing environment. Proactively identifies issues and implements solutions to support evolving client needs. Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills , are required . Additional Information Flexible to work across different time zones/shifts (including night shift) Location: Chennai Brand: Paragon Time Type: Full time Contract Type: Permanent

Job Title: Content Writer Experience Level: 6-7 years of professional experience in content writing, preferably in a digital marketing or SEO-focused environment. Job Description: We are looking for a skilled Content Writer to create non-AI, non-plagiarized content following SEO best practices to enhance our websites search rankings while ensuring an exceptional UX/UI experience. Key Responsibilities: Conduct in-depth research on industry-related topics to develop original content. Develop content for SEO blogs, articles, non-AI, highly clickable meta descriptions, social media creative copies, and the company website. Assist the marketing team in creating content for advertising campaigns and landing page designs. Identify customers needs and recommend new content to address gaps in the companys current content. Proofread content for errors and inconsistencies. Edit and polish existing content to improve readability and bridge content gaps. Create compelling headlines and body copy that capture the target audiences attention. Stay updated on social media and SEO tools, recent advancements, and challenges. Knowledge of social media posting, particularly on LinkedIn and Twitter, is a plus.Technical Skills Required: Proficient in SEO best practices, including keyword addition in a natural way, on-page SEO, and content optimization. Strong understanding of content management systems (CMS) like HubSpot. Familiarity with SEO tools such as Google Analytics, SEMrush, Ahrefs,Moz, copyleaks etc Experience with content editing tools like Grammarly, Hemingway, or equivalent.Soft Skills: Excellent written and verbal communication skills. Strong attention to detail and the ability to meet tight deadlines. Creative thinker with the ability to produce engaging content. Ability to work collaboratively with a team and adapt to changing priorities.Preferred Qualifications: Bachelors degree in English, Journalism, Marketing, or a related field. Certification in SEO, Content Marketing, or related areas is a plus. *We need a creative thinker who can add value to each of the content pieces.

About Us Planful is the pioneer of financial performance management cloud software. The Planful platform, which helps businesses drive peak financial performance, is used around the globe to streamline business-wide planning, budgeting, consolidations, reporting, and analytics. Planful empowers finance, accounting, and business users to plan confidently, close faster, and report accurately. More than 1,500 customers, including 23andMe, Bose, Boston Red Sox, Five Guys, and Zappos, rely on Planful to accelerate cycle times, increase productivity, and improve accuracy. Planful is a private company backed by Vector Capital, a leading global private equity firm. Learn more at www.planful.com About the role This new role will enhance Product Operations and Program Management by supporting the Chief Product Officer and the Product Managers with key initiatives. This role will support the Product Management team in collecting, analyzing, and presenting data on user behavior and purchasing trends within our SaaS product. These insights will inform data-driven decisions that enhance our product roadmap and help us achieve and exceed revenue and retention goals. In this role, youll also track the progress of product initiatives and champion product experience tools, including NPS surveys and user onboarding/walk-throughs. Operating within an Agile framework, youll be key in coordinating and refining product reporting activities. This is an exciting opportunity to work across functions, make a meaningful impact, and contribute to scaling our Product Operations and Reporting. If you enjoy working across functions, have a passion for B2B software, and want to make a significant impact at your company, this may be the role for you. Key Responsibilities Lead or assist in projects to improve the product teams tools and processes Drive consistency in internal and external communication Develop and maintain the weekly and quarterly status reporting and dashboards, including overall progress, sprint plans, release plans, blockers and other relevant launch information Introduce and lead a product scorecard initiative Coordinate and enhance product release activities, including status, timelines, early adopter programs, GTM readiness, product readiness and migration Analyze product data to provide insights and recommendations for strategic decision-making Own and manage product usage tools such as Pendo, Sumologic, Salesforce, SQL, and Reporting, delivering actionable insights to internal teams Serve as the team expert on Pendo, including: Running the customer NPS program Managing Pendo Guides and other product experience tools Driving optimization of all Pendo features Build and maintain strong relationships with key stakeholders across the organization Required Skills Experience 4+ years of experience in a fast-paced, product-oriented environment Prior experience working in a product management role or at least very closely embedded within a product organization Proficiency in program management Experience in data analysis within a product environment, including aggregating data sources, generating insights, and reporting findings Familiarity with product usage analytics tools like Pendo or Google Analytics Excellent verbal and written communication, with the ability to influence and collaborate across functions Comfortable working with distributed teams across time zones Strong presentation skills and comfortable presenting to high level executives Preferred Additional Experience Ideally, prior financial domain experience Experience with onboarding/walk-through tools like Pendo or WalkMe Familiarity with NPS, CSAT other user customer satisfaction programs Experience participating in an Agile software development process Key Behaviors Inquisitive - continuously seeking knowledge of the latest tools, technologies, standards, and practices. Customer-focused - has our customers front-of-mind and prioritizes how they will experience our product. Persistent - has the vision and patience to make progress on goals that might take a while to achieve Work-proud - internally motivated to consistently produce quality Collaborative - actively seeks to share learnings and solve problems cooperatively Pragmatic - able to adapt solutions to practical limitations without becoming demotivated Results-oriented - will work as part of the team and share in the joy of achievement Team player - puts team goals ahead of personal objectives Why Planful Planful exists to enrich the world by helping our customers and our people achieve peak performance. To foster the best in class work we re so proud of, we ve created a best in class culture, including: 2 Volunteer days, Birthday PTO, and quarterly company Wellness Days 3 months supply of diapers and meal deliveries for the first month of your Maternity/Paternity leave Annual Planful Palooza, our in-person, company-wide culture kickoff Company-wide Mentorship program with Executive sponsorship of CFO and Manager specific monthly training programs Employee Resource Groups such as Women of Planful, LatinX at Planful, Parents of Planful, and many more. We encourage our teammates to bring their authentic selves to the team, and have full support in creating new ERGs communities along the way

Bachelor s degree in Business, Marketing, E-Commerce, or a related field. 2+ years of experience in e-commerce sales and operations. Strong understanding of Amazon Seller Central, Flipkart Seller Hub, Shopify, and other marketplaces. Expertise in PPC campaign management, digital marketing, and SEO. Proficiency in Google Analytics, Google Ads, Facebook Ads, and other digital tools. Knowledge of inventory management, pricing strategies, and e-commerce trends. Strong analytical and problem-solving skills. Excellent communication and organizational abilities. Job Profile We are looking for a detail-oriented and data-driven E-Commerce Specialist to manage and optimize our online sales channels. The ideal candidate will have experience in e-commerce operations, digital marketing strategies, and marketplace management (such as Amazon, Flipkart, Shopify, and others). This role requires strong analytical skills, expertise in performance marketing, and the ability to drive sales growth.

We are seeking a highly skilled and results-driven Performance Marketing Specialist to join our team. In this role, you will be responsible for managing and optimizing paid media campaigns across Meta (Facebook/Instagram) and Google Ads platforms to drive customer acquisition, revenue growth, and overall performance. Education Experience: 5 to 6 years of experience in performance marketing, with a focus on Meta Ads (Facebook/Instagram) and Google Ads. Platform Expertise: Strong knowledge of Google Ads (Search, Display, YouTube, Shopping) and Meta Ads (Facebook, Instagram) platforms and their respective ad management tools. Analytical Skills: Ability to interpret data and performance metrics, and to make data-driven decisions to optimize campaigns. Technical Skills: Familiarity with Google Analytics, Google Tag Manager, and other tracking tools. Proficiency in Microsoft Excel or Google Sheets for reporting. Creative Mindset: Ability to collaborate with creative teams to develop compelling ads that resonate with target audiences. Communication Skills: Strong written and verbal communication skills for reporting and cross-team collaboration. Certification: Google Ads and Meta Ads certifications are a plus. Take ownership, accountability, and responsibility for the role and organization requirements Adaptable and open-minded- Good at planning, organizing, and scheduling work tasks Desired Candidate Profile Campaign Management: Plan, create, launch, and manage paid media campaigns on Meta Ads and Google Ads to achieve business goals and objectives. Optimization: Continuously monitor, analyze, and optimize campaigns to ensure maximum performance, including improving CTR, conversion rates, and ROI. A/B Testing: Develop and execute A/B tests to determine the most effective strategies, targeting, ad creatives, and bidding tactics. Audience Targeting: Utilize advanced audience segmentation and targeting strategies to ensure ads reach the right customers. Budget Management: Allocate and manage budgets across campaigns to ensure efficient spending and achieve desired results. Analytics Reporting: Use performance metrics and analytics tools (e.g., Google Analytics, Facebook Ads Manager) to track campaign performance and provide regular reports to stakeholders with actionable insights. Trend Monitoring: Stay up-to-date with the latest trends, tools, and best practices in digital advertising to maintain competitiveness in the market. Collaboration: Work closely with creative teams to develop compelling ad creatives and copy, ensuring alignment with brand guidelines and campaign objectives. Desired Keyskills industry trends, analytical skills, budget management, project management, campaign strategy development, performance analysis, a/b testing, meta-ads, Google Ads, campaign strategy, creative collaboration, audience targeting, adaptability, technical knowledge, ecommerce

Job Responsibilities Search Engine Optimization (SEO) Conduct keyword research, on-page and off-page optimization, and site audits. Optimize content for search engines and monitor performance using tools like Google Analytics, Google Search Console, and SEMrush/Ahrefs. Collaborate with the content team to ensure SEO best practices are implemented. Pay-Per-Click (PPC) Advertising Plan, create, and manage paid advertising campaigns on Google Ads, Bing, LinkedIn, Meta, etc. Track KPIs, analyze ROI, and optimize ad performance through A/B testing and bid adjustments. Generate performance reports and recommend improvements. Social Media Management Develop and execute social media strategies across platforms like LinkedIn, Instagram, Facebook, Twitter/X, and YouTube. Schedule, post, and engage with followers to build brand awareness and community. Monitor trends, analytics, and competitor activity to adjust strategy. Website Management Maintain and update website content (WordPress or other CMS). Ensure website is SEO-friendly, mobile-optimized, and aligned with brand identity. Troubleshoot basic technical issues and coordinate with developers when needed. Requirements: Bachelor s degree in Marketing, Communications, Business, or a related field. 2-3 years of proven experience in digital marketing with a strong portfolio or track record. Proficiency in Google Ads, Meta Ads Manager, Google Analytics, SEO tools (Ahrefs, SEMrush, etc.), and CMS platforms. Strong understanding of digital marketing trends, algorithms, and best practices. Excellent communication, organizational, and analytical skills. Creative thinker with attention to detail.

Good Knowledge in technicality of Digital Marketing, Planning, and executing digital marketing campaigns for the company and coordinating with the agency. Keep company website updated and manages e-commerce backend. Handling E-commerce business from the company website and AMAZON.COM. Enhancing the companies brand reputation in digital media. Ensure regular internal and external communication with employees, customers, and media. Can handle Department independently, ready to take leadership. Handling E Commerce sites for the company such as Amazon,1Mg, Netmeds, Flipkart and other online digital platforms and perform the below activities: Prepare and set up a Campaign on the Paid platform. (AdWords, Facebook, E-Mail) Campaign Setup: - Remarketing Campaign, Search Campaigns, and Display Campaigns & Shopping campaigns

Develop and execute successful SEO and ASO strategies for short and long term. Ability to Manage the team of SEO Specialists Conduct keyword research to guide content teams Review technical SEO issues and recommend fixes. Required Candidate profile Proven experience as SEO Manager Knowledge of standard and current SEO practices Knowledge of HTML/CSS Experience with SEO reporting Experience with ASO & SEO Tools, such as: Google Firebase, App,.

Job Title: SEO Specialist Location: Bengaluru, India (On-site) Company: Mohan Exim India Pvt. Ltd. Experience: 1-3 Years Employment Type: Full-Time Apply to: careers@mohanexim.com About the Company Mohan Exim India Pvt. Ltd. is a leading distributor of industrial and commercial electrical products across India. Through our digital platform www.eleczo.com , we are committed to building a search engine optimized e-commerce experience for B2B and retail customers alike. We're looking for a skilled SEO Specialist to strengthen our organic presence and grow our visibility online. Role Overview We are seeking a results-driven SEO Specialist with a solid understanding of search engine optimization techniques, content strategy, and web analytics. The ideal candidate will be responsible for planning and executing SEO strategies that improve our website rankings, drive organic traffic, and optimize the overall digital experience for our customers. Key Responsibilities Perform in-depth keyword research and competitor analysis to identify opportunities for content and page optimization to boost website traffic. Optimize website pages and content with proper meta tags, headers, alt texts, internal links, and keyword placement. Develop and implement link-building strategies to generate high-quality backlinks that improve keyword positions at the top of SERP results. Conduct technical SEO audits to fix crawl errors, broken links, redirects, and sitemaps while optimizing Core Web Vitals, mobile usability, and page speed in collaboration with developers. Leverage SEO tools like Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, Ubersuggest, and Moz to track performance, analyze traffic trends, monitor rankings, CTR, and ROI, and build insightful SEO reports and dashboards. Collaborate with the content and digital marketing teams to ensure SEO best practices are integrated into campaign planning. Ensure the website remains compliant with current Google algorithm updates and industry trends. Required Skills & Tools Strong command of on-page, off-page, and technical SEO principles. Proficiency in SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, and Google Keyword Planner . Hands-on experience with HTML/CSS basics , structured data, redirects, and canonicalization. Familiarity with CMS platforms like WordPress, Shopify, or Magento . Good understanding of content marketing, internal linking strategies, and user experience optimization. Ability to work with cross-functional teams including developers, designers, and marketers. Analytical mindset with attention to detail and problem-solving ability. Excellent written and verbal communication skills. Why Join Us? Opportunity to lead SEO strategy for a fast-growing B2B & B2C Electrical e-commerce platform. Work with a dynamic, performance-oriented digital marketing team. Competitive salary and incentive structure. Exposure to diverse digital projects across industrial and retail markets.

Department: Product / Growth / Analytics Reports To: Storefront Product Manager / Analytics Lead Role Overview We re looking for a highly analytical, detail-oriented, and curious Analyst to join the Storefront team. This role will be key in driving data-driven decisions to improve user experience, engagement, and revenue through real-time analysis of customer behavior on the app and website. Key Responsibilities Analyze performance of key sections of the Myntra storefront (home page, navigation, banners, personalization zones). Develop and maintain dashboards to monitor daily/weekly metrics (CTR, CVR, bounce rates, etc.). Identify trends, anomalies, and opportunities through data analysis to optimize merchandising and UX strategies. Partner with Product Managers, UX designers, and Category teams to test and validate hypotheses. Support A/B testing initiatives: design experiments, analyze results, and make actionable recommendations. Create periodic reports and deep-dives on campaign performance, seasonal spikes, and traffic sources. Leverage user segmentation and behavioral analytics to suggest personalization strategies. Qualifications Bachelor s degree in Engineering, Mathematics, Statistics, Economics, or related fields. 1-3 years of experience in analytics, preferably in e-commerce or consumer tech. Strong knowledge of SQL, Excel, and data visualization tools (Tableau, Power BI, Looker, etc.). Hands-on experience with tools like Google Analytics, Adobe Analytics, or similar. Experience with Python/R is a plus. Familiarity with A/B testing and experimentation frameworks. Excellent problem-solving skills, attention to detail, and communication skills.

Develop and maintain web applications using C# and ASP.NET Core MVC, build RESTful APIs, integrate front-end with server-side logic, collaborate with teams, optimize performance, document work, and stay current with latest .NET and industry trends.

You will be part of the global Marketing & Creative Services team and will be responsible for working with marketing teams (onshore & offshore) to Build enterprise data and analytics solutions generating meaningful KPI dashboards for Capgemini Group Drive BI and Data Analytics solutions for measuring strategies aligned to marketing and business objectives. Understand the overall digital landscape of the organization as well as that of key competitors. Key Responsibilities Participate in marketing/campaign briefing, solution architecture building and design activities. Manage the implementation of tracking tags using Google Tag Manager to measure web & marketing campaign performance Develop integrated corporate visualization solutions derived from multiple data sources using state-of-the-art tools to enable insight and decision-making at various levels Develop data models, including performance measures, to enable scorecard analysis Perform ad-hoc analysis and present results in a clear manner Learn and establish data visualization standards and explore new, cutting-edge tools to periodically raise those standards Ensure accuracy, completeness and timeliness of reporting through proactive awareness, alerts, testing and processes Perform exploratory data analysis and data pre-processing to arrive at patterns and trends. Communication Working closely with the platforms team, digital & marketing teams. Collaborate with wider business stakeholders from Group Good presentation skills for reports and dashboards Specification / Skills / Experience Must have high level of proficiency in data visualization tools - Power BI and/or Looker Studio, and/ or Tableau, DOMO Hands on experience in implementing and managing Google Tags solutions using GTM or other tag management tools Experience with JavaScript, HTML, and CSS for custom tag implementations will be an Add on Strong understanding of digital marketing KPIs & tracking methods. Capability to create data story with the help of dashboard in defined timelines Strong knowledge of data warehouse concepts including: data modelling, data quality, ETL, reporting, analytics, and visualization Good grasp over Amazon AWS/RedShift/Azure/GCP or other Datawarehouse providers Knowledge on data extraction and data cleansing methodologies Must have proficiency in SQL to write analytical queries, create filters and calculated data sets Strong critical thinking, analytical, organizational, interpersonal, verbal and written communication skills Highly motivated and able to work independently as well as in a team environment Ability to operate comfortably and effectively in a fast-paced, highly cross-functional, rapidly changing environment Excellent analytical skills with demonstrated ability to solve problems Agile mindset and good understanding of MVP / iterative development is desired

NoAge Edtech Pvt Ltd is the offshore arm of US-based Focus Eduvation and is part of the Focus Group of companies , a renowned outsourcing solutions provider . NoAge Edtech is a cutting-edge technology company specializing in AI, AR and VR solutions and E-learning for general corporate. Job Title: Website Developer cum SEO Location: Hebbal Outer Ring Rd , Bangalore Job Type: Work from Office Only No of days working : 5 days in a week ( Mon to Fri ) About the Role : We are looking for a skilled Website Developer with SEO expertise to join our marketing team. This role requires someone with strong WordPress development and HubSpot experience and hands-on knowledge of on-page and technical SEO. You will help us optimize our web properties for performance, visibility, and user engagement contributing directly to business growth. Qualifications & Skillsets: Bachelors degree in computer science, IT, or related field. Years of experience 5 to 6 years Proven experience in HubSpot CMS, WordPress and SEO (minimum 3 years). Strong command of HTML5, CSS3, JavaScript, jQuery, PHP, and MySQL. Solid understanding of website architecture, UI/UX implementation, and security. Advanced knowledge of SEO tools: Google Search Console, GA4, Ahrefs/SEMrush, Screaming Frog, etc. Experience with Core Web Vitals optimization and schema markup. Proficient in code versioning tools (Git) and debugging (Chrome Inspector, Firebug). Excellent communication, teamwork, and project management skills. Ability to multitask and meet tight deadlines with attention to detail Roles & Responsibilities : HubSpot & WordPress Website Development - Develop and maintain responsive websites, themes, and plugins. Ensure website security, uptime, mobile responsiveness, and scalability. • Collaborate with UI/UX designers for seamless visual execution. Regularly test and update website components, plugins, and integrations. SEO Strategy & Execution Conduct comprehensive on-page, off-page, and technical SEO audits. Implement SEO best practices: keyword research, meta tags, schema, internal linking, etc. Monitor and improve Core Web Vitals, site speed, crawlability, and indexing. Create and maintain SEO performance reports and KPIs for leadership. Work closely with content and marketing teams to optimize landing pages and blogs. Implement and manage tools like Google Tag Manager, Search Console, and analytics integrations. Stay updated with Google algorithm changes and adapt SEO strategies accordingly. Compensation Offered: As per market standards and candidates performance in interview and experience. How to Apply: Please visit the following website to know more about us https://noageedtech.com/ Contact Us: You can reach out to us with our email id: rajeshwary.sen@noageedtech.com

Responsibilities: Submitting site maps through google search console and monitoring site health using SEO monitoring tools Strong understanding of domain hosting, registrar transfers, and DNS record management (A, CNAME, MX, TXT, etc.), with the ability to quickly diagnose and resolve propagation, routing, and configuration issues across multiple platforms. Experience with data migration processes, including exporting, transforming, and importing content across CMS platforms, databases, and file systems. Comfortable working in cross-functional environments, collaborating with developers and project managers to ensure seamless technical implementation and support. Familiarity with implementing JSON-based redirects, including creating and managing redirect maps for legacy URLs, ensuring proper HTTP status codes (e.g., 301, 302), and maintaining SEO value during site transitions. Ensuring SEO value retention by minimizing link disruptions and maintaining page authority. Handling keywords during website migration, ensuring metadata, structured data, and on-page optimization are preserved across new pages. Required skills and qualifications: Bachelors or masters degree in computer science, Engineering, or related field. Knowledge of programming languages (HTML, JavaScript, Python, SQL). 5-8 years of experience in a similar role. Experience into google search console and monitoring site health using SEO monitoring tools. Strong hands-on experience on SEO, DNS record management. Experience with cloud environments. Key skills: SEO, metadata, structured data, and on-page optimization, google search console, HTML, JavaScript, Python, SQL, website migration, monitoring site health, DNS record management, HTTP status codes

Role & responsibilities This is a full-time on-site role for a Digital Marketing Intern at MJ in Bangalore. As a Digital Marketing Intern, The intern will be responsible for creating engaging content for social media, blogs, email campaigns, managing our social media presence, and assisting in planning and executing digital marketing campaigns, including paid ads and promotions. You will be also involved in back-end web development, software development. Preferred candidate profile Should assist with SEO optimization, and conduct market research Candidate should have a basic understanding of digital marketing concepts, strong content creation skills Proficiency in analytics tools, and familiarity with social media platforms. Strong programming skills Strong communication and interpersonal skills BCA/B.Sc Computer Science/ B.E, B.Tech

About Zscaler Serving thousands of enterprise customers around the world including 40% of Fortune 500 companies, Zscaler (NASDAQ: ZS) was founded in 2007 with a mission to make the cloud a safe place to do business and a more enjoyable experience for enterprise users. As the operator of the world’s largest security cloud, Zscaler accelerates digital transformation so enterprises can be more agile, efficient, resilient, and secure. The pioneering, AI-powered Zscaler Zero Trust Exchange™ platform, which is found in our SASE and SSE offerings, protects thousands of enterprise customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Named a Best Workplace in Technology by Fortune and others, Zscaler fosters an inclusive and supportive culture that is home to some of the brightest minds in the industry. If you thrive in an environment that is fast-paced and collaborative, and you are passionate about building and innovating for the greater good, come make your next move with Zscaler. Zscaler has an incredible story to tell, and our Marketing team is committed to sharing it in compelling and expressive ways. Our storytellers, analysts, strategists, and designers are attentive and dedicated to teaching our audience to think about cybersecurity like they never have before. You’ll collaborate with diverse, creative people around the globe to hone the Zscaler brand, increase awareness and demand, support partnerships, and drive home big wins for the world’s cloud security leader and our customers worldwide. We're looking for a Sr. Analyst, Marketing Strategy & Analytics to join our team based in Bangalore. Reporting to the Senior Manager of Marketing Analytics, you will be responsible for: Analyzing data from various sources to produce actionable marketing insights Evaluating marketing campaigns by measuring metrics like lead conversion rates, pipeline generation, ROI, and RoAS Optimizing or creating Tableau dashboards to track marketing campaign performance and inform strategies Developing regular metric reports on campaign performance with improvement hypotheses Integrating account-level insights from multiple sources including marketing automation tools, CRM systems (SFDC), and Snowflake What We're Looking for (Minimum Qualifications) Bachelor’s degree with 3-5 years in analytics, data analysis, or consulting Proficiency in aggregating, organizing, and analyzing large datasets using SQL and Snowflake Understanding of marketing technology platforms like Google Analytics, Salesforce CRM, Marketo, and Segment Experience with visualization tools like Salesforce and Tableau, focusing on design and user experience What Will Make You Stand Out (Preferred Qualifications) Hands-on experience with SFDC, Marketo, Snowflake, Python, and R 1-2 years in data science for experimental designs and hypothesis testing Experience with data pipeline tools for automating data extraction from various platforms and APIs #LI-Hybrid #LI-AM7 At Zscaler, we are committed to building a team that reflects the communities we serve and the customers we work with. We foster an inclusive environment that values all backgrounds and perspectives, emphasizing collaboration and belonging. Join us in our mission to make doing business seamless and secure. Our Benefits program is one of the most important ways we support our employees. Zscaler proudly offers comprehensive and inclusive benefits to meet the diverse needs of our employees and their families throughout their life stages, including: Various health plans Time off plans for vacation and sick time Parental leave options Retirement options Education reimbursement In-office perks, and more! By applying for this role, you adhere to applicable laws, regulations, and Zscaler policies, including those related to security and privacy standards and guidelines. Zscaler is committed to providing equal employment opportunities to all individuals. We strive to create a workplace where employees are treated with respect and have the chance to succeed. All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status, or any other characteristic protected by federal, state, or local laws. See more information by clicking on the Know Your Rights: Workplace Discrimination is Illegal link. Pay Transparency Zscaler complies with all applicable federal, state, and local pay transparency rules. Zscaler is committed to providing reasonable support (called accommodations or adjustments) in our recruiting processes for candidates who are differently abled, have long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.

Job Title: Senior SEO Specialist Location: India (Remote or Hybrid) Experience Required: 59 Years (Strictly Enforced) Type: Full-Time About the Role: We are seeking a highly experienced and results-driven SEO Specialist to join our growing team at AGR Technologies. This is not a role for beginners or theoretical experts. We are looking for someone who has proven, hands-on experience in driving organic growth, leading successful SEO campaigns, and who understands the intricacies of ranking strategies, technical optimization, and algorithmic updates. If you are someone who delivers real, measurable results and can back it up with data and past project performance , we want to hear from you. If you are looking to fake your way in this role is not for you. Key Responsibilities: 1. Keyword Research & Competitive Analysis Conduct in-depth keyword research to identify high-impact opportunities Analyze competitor strategies and industry trends to inform SEO direction Build keyword clusters around buyer intent and topic authority 2. On-Page SEO Optimize meta tags, headers, internal linking, and keyword placement Collaborate with content writers to create SEO-friendly content that ranks Implement and continuously audit on-page SEO best practices across the site 3. Technical SEO Perform regular technical audits using industry-grade tools (Screaming Frog, Sitebulb, etc.) Fix indexing, crawlability, site speed, and Core Web Vitals issues Implement schema markup, canonicalization, and mobile optimization 4. Off-Page SEO & Link Building Plan and execute white-hat link-building strategies (no spam or black-hat techniques) Develop and maintain relationships with credible domains for link acquisitionIdentify backlink gaps and execute outreach strategies effectively 5. Analytics & Reporting Set up and manage tracking using Google Analytics, Search Console, and Tag Manager Generate weekly and monthly performance reports with actionable insights Analyze traffic trends, keyword movement, and user behavior to improve SEO ROI 6. Local & Mobile SEO Optimize Google Business Profiles and local citations Enhance visibility in location-based search results Ensure mobile SEO is addressed across all relevant pages 7. Strategy & Continuous Improvement Stay up-to-date with algorithm updates and emerging SEO trends Develop scalable SEO strategies that align with business goals Run experiments to test SEO theories, track outcomes, and iterate Required Skills & Competencies: Deep understanding of search engine algorithms and ranking factors Hands-on experience with tools like SEMrush, Ahrefs, Moz, Screaming Frog, Google Analytics, Google Search Console, etc. Solid working knowledge of HTML/CSS/JavaScript as it relates to SEO Strong analytical and reporting skills Excellent communication -- able to explain SEO concepts to non-technical stakeholders Strong organizational and time-management skills Preferred Candidate Profile: Minimum 5 to 9 years of real-world SEO experience - no exceptions Demonstrated success in increasing organic traffic and keyword rankings Experience working for digital marketing agencies or multiple clients simultaneously Strong background with CMS platforms (WordPress preferred) Able to share past case studies or performance reports if shortlisted Self-starter who can work independently and deliver consistent output Preferred Certifications: Google Analytics Certification (GA4) Google Ads Certification (especially Search Ads) Certifications from Moz, SEMrush Academy, or HubSpot Digital Marketing credentials from reputed platforms (Coursera, Udemy Pro, etc.) Important Note for Applicants: We do not entertain candidates who exaggerate or falsify experience. If selected, you will be required to undergo a practical test and share real project performance reports. Only apply if you have hands-on experience and a genuine interest in long-term growth. Perks & Benefits: Competitive compensation for the right candidate Performance-based incentives and bonus structure Remote work flexibility Opportunity to work with a global team and clients Long-term career growth potential How to Apply: Submit your resume, portfolio of past SEO results , and a brief note on one SEO challenge you solved recently . Applications without clear examples of past work will not be considered.

Job Title: Senior SEO Specialist Location: India (Remote or Hybrid) Experience Required: 5 to 9 Years (Strictly Enforced) Type: Full-Time About the Role: We are seeking a highly experienced and results-driven SEO Specialist to join our growing team at AGR Technologies. This is not a role for beginners or theoretical experts. We are looking for someone who has proven, hands-on experience in driving organic growth, leading successful SEO campaigns, and who understands the intricacies of ranking strategies, technical optimization, and algorithmic updates. If you are someone who delivers real, measurable results and can back it up with data and past project performance , we want to hear from you. If you are looking to fake your way in this role is not for you. Key Responsibilities: 1. Keyword Research & Competitive Analysis Conduct in-depth keyword research to identify high-impact opportunities Analyze competitor strategies and industry trends to inform SEO direction Build keyword clusters around buyer intent and topic authority 2. On-Page SEO Optimize meta tags, headers, internal linking, and keyword placement Collaborate with content writers to create SEO-friendly content that ranks Implement and continuously audit on-page SEO best practices across the site 3. Technical SEO Perform regular technical audits using industry-grade tools (Screaming Frog, Sitebulb, etc.) Fix indexing, crawlability, site speed, and Core Web Vitals issues Implement schema markup, canonicalization, and mobile optimization 4. Off-Page SEO & Link Building Plan and execute white-hat link-building strategies (no spam or black-hat techniques) Develop and maintain relationships with credible domains for link acquisitionIdentify backlink gaps and execute outreach strategies effectively 5. Analytics & Reporting Set up and manage tracking using Google Analytics, Search Console, and Tag Manager Generate weekly and monthly performance reports with actionable insights Analyze traffic trends, keyword movement, and user behavior to improve SEO ROI 6. Local & Mobile SEO Optimize Google Business Profiles and local citations Enhance visibility in location-based search results Ensure mobile SEO is addressed across all relevant pages 7. Strategy & Continuous Improvement Stay up-to-date with algorithm updates and emerging SEO trends Develop scalable SEO strategies that align with business goals Run experiments to test SEO theories, track outcomes, and iterate Required Skills & Competencies: Deep understanding of search engine algorithms and ranking factors Hands-on experience with tools like SEMrush, Ahrefs, Moz, Screaming Frog, Google Analytics, Google Search Console, etc. Solid working knowledge of HTML/CSS/JavaScript as it relates to SEO Strong analytical and reporting skills Excellent communication -- able to explain SEO concepts to non-technical stakeholders Strong organizational and time-management skills Preferred Candidate Profile: Minimum 5 to 9 years of real-world SEO experience - no exceptions Demonstrated success in increasing organic traffic and keyword rankings Experience working for digital marketing agencies or multiple clients simultaneously Strong background with CMS platforms (WordPress preferred) Able to share past case studies or performance reports if shortlisted Self-starter who can work independently and deliver consistent output Preferred Certifications: Google Analytics Certification (GA4) Google Ads Certification (especially Search Ads) Certifications from Moz, SEMrush Academy, or HubSpot Digital Marketing credentials from reputed platforms (Coursera, Udemy Pro, etc.) Important Note for Applicants: We do not entertain candidates who exaggerate or falsify experience. If selected, you will be required to undergo a practical test and share real project performance reports. Only apply if you have hands-on experience and a genuine interest in long-term growth. Perks & Benefits: Competitive compensation for the right candidate Performance-based incentives and bonus structure Remote work flexibility Opportunity to work with a global team and clients Long-term career growth potential How to Apply: Submit your resume, portfolio of past SEO results , and a brief note on one SEO challenge you solved recently . Applications without clear examples of past work will not be considered.

Job Description We are seeking a highly motivated and results-driven PPC Specialist to join our digital marketing team. The ideal candidate will be responsible for planning, executing, and optimising Pay-Per-Click (PPC) campaigns across multiple digital channels. You will leverage data analytics and creative strategies to drive ROI and improve overall campaign performance. Key Responsibilities: Plan, create, and manage a variety of PPC campaigns across digital platforms Monitor, analyze, and optimize existing campaigns for performance improvements Conduct keyword research and write compelling, high-performing ad copy Proof-read and edit ad content to ensure accuracy and effectiveness Make creative suggestions for advert design and templates Build and maintain strong client relationships and support business development Generate comprehensive analysis and reports on campaign performance Present data insights and performance reports to internal and external stakeholders Track budget utilization and adjust bids to maximise ROI Implement strategies to detect and mitigate click fraud risks Stay updated with latest trends in PPC, SEM, and digital advertising Technical Skills & Qualifications 3 - 4 years of relevant experience in managing PPC campaigns Strong analytical and data interpretation skills Solid understanding of SEO, SEM, and broader digital marketing principles Proficiency with advertising platforms like Google Ads, Facebook Ads, and Yahoo Ads Experience with analytics and reporting tools (e.g., Google Analytics, Tableau, Web Trends) Bachelor's degree in any discipline Requirements: Strong experience in PPC campaign management Proficient in analytics tools (Google Analytics, Tableau, etc.) Good understanding of SEO and digital marketing Strong communication, analytical, and presentation skills Problem-solver with a positive and accountable approach

Role & responsibilities Marketing Executive - Events Plan, develop, and implement comprehensive marketing campaigns to promote in-person events. Create detailed marketing plans with content buckets, schedules, budgets and negotiate media & association partnerships with external organizations relevant for respective events. Leverage multi-channel marketing strategies including email, SEO, paid media, content marketing, and social media to maximize event visibility. Produce compelling marketing assets such as landing pages, email sequences, digital ads, and social media content. Collaborate with the design team to develop visually engaging collateralbrochures, banners, and promotional videos. Maintain event websites and registration platforms, ensuring all content is current, accurate, and aligned with the brand voice. Track, analyze, and report on marketing campaign performance to optimize for ROI, attendee acquisition, and lead generation. Work closely with internal teams and external vendors to ensure timely execution of marketing deliverables. Stay up-to-date with B2B event marketing trends, tools, and innovations to continuously improve campaign performance. Monitor lead sources and track conversion metrics from marketing channels to revenue attribution. Preferred candidate profile Bachelors degree in Marketing, Communications, Business, or related field. 3–5 years of experience in B2B marketing, ideally within events, conferences, or media industries. Proven ability to manage end-to-end marketing campaigns and track performance metrics. Strong written and verbal communication skills with a knack for creating engaging marketing content. Proficiency with tools such as HubSpot, Mailchimp, Zoho Campaigns, Google Analytics, Meta Ads, LinkedIn Campaign Manager, and WordPress. Solid understanding of digital marketing best practices including SEO, email automation, and social media strategy. Experience working with cross-functional teams including design, editorial, and event production. Highly organized, detail-oriented, and comfortable managing multiple projects simultaneously. Creative thinker with a proactive mindset and a passion for driving results

Overview We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We currently have 2500+ awesome colleagues (in Annalect India) who are committed to solve our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together . Responsibilities Requirement gathering and evaluation of clients’ business situations in order to implement appropriate analytic solutions. Designs, generates and manages reporting frameworks that provide insight as to the performance of clients’ marketing activities across multiple channels. Be the single point of contact on anything data & analytics related to the project. QA process: Maintain, create and re-view QA plans for deliverables to align with the requirements, identify discrepancies if any and troubleshoot issues. Prioritize tasks and proactively manage workload to ensure timely delivery with high accuracy. Active contribution to project planning and scheduling. Create and maintain project specific documents such as process / quality / learning documents. Should be able to drive conversation with team, client and business stake holders Qualifications 6 to 7 years’ experience in data management and analysis in Media or relevant domain with strong problem-solving ability. Hands on experience in Datorama/Power BI, Data handling, SQL, Advanced Excel is mandatory in Media Domain Knowledge on Tableau, Alteryx, Big data, Python is good to have. Ability to identify and help determine key performance indicators for the clients. Experience in heading a team of 4-7 members, with focus towards coaching the team on domain and technology, undertaking their performance management and providing guidance for their career Strong written and verbal communication skills. Familiarity working with large data sets and creating cohesive stories. Able to work successfully with teams, handling multiple projects and meeting timelines. Maintaining positive client and vendor relationships. Presentation skills using MS Power Point or any presentation platforms

Product Manager - Content Curator Live What you will do In this vital role We are seeking a detail-oriented and research-savvy Content Curator to support our enterprise Search Program within the pharmaceutical sector. This role is critical to improving how scientists, researchers, clinicians, and business teams discover relevant, accurate, and well-structured information across vast internal and external data sources. You will curate, classify, and optimize content to ensure it is accessible, contextual, and aligned with regulatory standards. Curate scientific, clinical, regulatory, and commercial content for use within internal search platforms. Sourcing and aggregating relevant content across various platforms. Ensure high-value content is properly tagged, described, and categorized using standard metadata and taxonomies. Identify and fill content gaps based on user needs and search behavior. Organizing and scheduling content publication to maintain consistency. Analyzing content performance and making data-driven decisions to optimize engagement Provide feedback and input on synonym lists, controlled vocabularies, and NLP enrichment tools Apply and help maintain consistent metadata standards, ontologies, and classification schemes (e.g., MeSH, SNOMED, MedDRA). Work with taxonomy and knowledge management teams to evolve tagging strategies and improve content discoverability. Capture and highlight the best content from a wide range of topics Stay up-to-date on best practices and make recommendations for content strategy Edit and optimize content for search engine optimization Perform quality assurance checks on all content before publication Identify and track metrics to measure the success of content curation efforts Review and curate content from a wide variety of categories with a focus Understanding of fundamental data structures and algorithms Understanding how to optimize content for search engines is important for visibility. Experience in identifying, organizing, and sharing content. Ability to clearly and concisely communicate complex information. Ability to analyze data and track the performance of content. Ability to quickly adapt to changing information landscapes and find new resources. A deep understanding of Google Cloud Platform services and technologies is crucial and will be an added advantage Check and update digital assets regularly and, if needed, modify their accessibility and security settings Investigate, secure, and properly document permission clearance to publish data, graphics, videos, and other media Develop and manage a system for storing and organizing digital material Convert collected assets to a different digital format and discard the material that is no longer relevant or needed Investigate new trends and tools connected with the generation and curation of digital material Basic Qualifications: Degree in Data Management, Mass communication and computer science & engineering preferred with 9-12 years of software development experience 5+ years of experience in (digital) content curation or a related position Excellent organizational and time-management skills. Ability to analyze data and derive insights for content optimization. Familiarity with metadata standards, taxonomy tools, and content management systems. Ability to interpret scientific or clinical content and structure it for digital platforms. Ability to analyze data and derive insights for content optimization. Exceptional written and verbal communication skills. Experience in Content Management Systems (CMS), SEO, Google Analytics, GXP Search Engine/ Solr Search, enterprise search platforms, data bricks Strong problem solving, analytical skills; Ability to learn quickly; Excellent communication and interpersonal skills Exceptional written and verbal communication skills. Excellent organizational and time-management skills. Preferred Qualifications: Experience with enterprise search platforms (e.g., Lucene, Elasticsearch, Coveo, Sinequa). Experience with GCP Cloud/AWS cloud /Azure Cloud Experience GXP Search Engine/ Solr Search Experience in Posgres SQL /Mongo DB SQL database, vector database for large language models, Databricks or RDS, Dynamo DB, S3 Experience in Agile software development methodologies Good to Have Skills Willingness to work on AI Applications Experience with popular large language models Experience with Langchain or llamaIndex framework for language models Experience with prompt engineering, model fine tuning Knowledge of NLP techniques for text analysis and sentiment analysis Soft Skills: Excellent analytical and troubleshooting skills. Strong verbal and written communication skills. Ability to work effectively with global teams. High degree of initiative and self-motivation. Team-oriented, with a focus on achieving team goals. Strong presentation and public speaking skills.

Role Summary: We are seeking a dynamic and strategic Business Manager for the Founders Office to drive the expansion of BriBooks India business. This high-impact role is perfect for an entrepreneurial professional who thrives on problem-solving, scaling businesses, and working directly with the Founders on critical initiatives. As a Business Manager, you will be at the forefront of our growth strategy, leading key projects, forming strategic partnerships, and ensuring operational excellence. Key Responsibilities: Strategic Initiatives: Work closely with the Founders to conceptualize, plan, and execute growth strategies for BriBooks India business. Partnership Development: Identify, negotiate, and establish partnerships with schools, education institutions, and key stakeholders to drive user acquisition and retention. Focus on User Experience: Collaborate with product and design teams to enhance the platform, ensuring a delightful and seamless user experience for students,teachers, and schools. Operational Excellence: Oversee the execution of critical projects, ensuring timelines, budgets, and goals are met. Cross-functional Collaboration: Coordinate with Marketing, Product, and Sales teams to align initiatives and deliver exceptional user experiences. Data-Driven Decisions: Use data analytics to measure the performance of growth initiatives, refine strategies, and present insights to the Founders. Stakeholder Management: Act as the primary liaison between the Founders and internal/external stakeholders, ensuring seamless communication and execution of priorities. Key Qualifications: Education : Open to all backgrounds; what matters most is your skills, experience, and passion for growth. Experience : 2-3 years of experience in growth roles, strategy, consulting, or startups. Experience in EdTech or working closely with Founders is a strong advantage. Analytical Skills: Strong aptitude for data-driven decision-making and problem-solving. Communication: Exceptional verbal and written communication skills; ability to articulate complex ideas clearly. Leadership: Proven ability to lead cross-functional teams and drive high-impact projects. Entrepreneurial Mindset: Resourceful, innovative, and adaptable to a fast-paced environment. Technical Proficiency: Familiarity with analytics tools like Google Analytics,Tableau, or equivalent platforms is a plus. What We Offer: Opportunity to work directly with visionary Founders and make a tangible impact on the growth of a mission-driven organization. A collaborative and innovative work culture that encourages professional growth. Competitive compensation and benefits package. A chance to shape the future of education and empower millions of young authors.

We are looking for Digital Analytics Experts for Noida location, please find the details below: Location: Noida Exp. Range: 3 to 6 years Job Description: What does a successful Digital Analytics Expert do ? Join our Insights Team as a Digital Analytics Specialist, where you will be at the forefront of optimizing our digital marketing strategies through deep analytics and data-driven insights. Collaborating with cross-functional teams, you will leverage your expertise to drive impactful solutions. What you'll do: Gain an in-depth knowledge of various Corporate and Business Units' website architecture, business model, and online marketing strategy. Design customized solutions and technical tag implementation strategies. Setup the platform in Adobe Launch, Tealium Tag Manager, or DTM. Generate customized web analytic collection code for Adobe Analytics, Heap, Google Analytics, and assist with their implementation and deployment directly on the site or through a tag management platform. Validate and debug implementations, following through on issues until resolved. Perform light manipulation of JavaScript as needed to customize web analytic solutions and drive success based on key business drivers. Provide expert services on data sources, data connectors, report builders, heartbeat tracking, and app setup (acquisition links, push notifications, triggers, etc.). Help setup integration across other Adobe Experience Cloud products and external products. Communicate confidently and proactively with stakeholders throughout the project life cycle. Manage multiple stakeholder engagements simultaneously, appropriately setting their expectations while keeping projects on schedule and within scope. Become an expert in the use of Adobe products and understand how they can effectively optimize online businesses. Educate stakeholders on best practices in relation to their key business requirements. Innovate by ideating and collaborating with different teams to deliver new solutions. Connect with Product BU/Engineering teams to share new ideas and provide feature requests. What you will need to have: 3+ years of overall experience working in web analytics or a related field. Strong technical expertise in tools such as Adobe Analytics, Adobe Launch, Tealium iQ, and Google Tag Manager (GTM). Bachelor's or Master's degree in computer science or a related quantitative/analytic discipline with equivalent work experience. Solid understanding of online marketing, tools, and technology. Strong understanding of HTML, CSS, JavaScript, and web protocols. Exceptional organizational, presentation, and communication skills both verbal and written. What would be great to have: Previous experience working with Adobe Analytics or similar tools. Website optimization consulting experience. Deep vertical industry experience in financial services. Expertise in mobile or social media analytics. Expertise in processing rules, advanced segment creation, and data insertion APIs.