Google Ads Specialist

Job Responsibilities

• Plan, create, and manage Google Ads campaigns for the US and Canadian markets across multiple channels (Search, Display, YouTube, Shopping).

• Conduct keyword research, audience targeting, and ad copy creation specifically for North American users.

• Optimize campaigns for CTR, CPC, CPA, and ROAS while maintaining high conversion rates.

• Monitor daily performance and adjust bids, budgets, and geo-targeting for US Canada campaigns.

• Implement remarketing strategies and audience segmentation for North American traffic.

• Perform A/B testing on ad creatives, landing pages, and bidding strategies.

• Set up and maintain conversion tracking (Google Ads, GA4).

• Prepare regular reports with actionable insights for management.

• Stay updated with Google Ads updates and market trends in North America

Skills Required

• 2+ years of hands-on experience managing Google Ads campaigns targeting USA and Canada.

• Strong understanding of:

• Keyword strategies for US Canadian markets.

• Geo-targeting and time-zone optimization for North America.

• Proficiency in:

• Google Ads (Search, Display, YouTube, Performance Max)

• Google Analytics (GA4)

• Keyword Planner

• Experience with remarketing, audience segmentation, and conversion tracking.

• Ability to analyze campaign data and provide data-driven recommendations.

• Excellent communication and reporting skills.

Required Qualifications

• Google Ads Certification (Search Display).

• Familiarity with YouTube Ads and Performance Max campaigns.

• Experience handling large monthly budgets (USD).

• Knowledge of landing page optimization and CRO for US/Canada audiences.

Job Experience

• 2+ years

Other Benefits

• Competitive salary

• Opportunity to work with a dynamic and collaborative team

• Career development and training programs

• Flexible work environment

Job Working Hours

Equal Employment Opportunities