Google Ads Specialist

Job Title: Google Ads Specialist
Location: Kaloor, Cochin
Experience: 1–3 Years
Qualification: Bachelor’s Degree in Marketing, Business, or related field
Employment Type: Full-Time
Department: Digital Marketing

Job Summary:

We are looking for a skilled and results-driven Google Ads Specialist to manage and optimize our paid advertising campaigns across Google platforms. The ideal candidate should have hands-on experience with Google Ads, keyword planning, bid strategy, ad copy creation, performance tracking, and continuous campaign optimization to maximize ROI.

Key Responsibilities:

• Plan, create, manage, and optimize Google Ads campaigns (Search, Display, Video, Shopping, Performance Max)
• Conduct keyword research, competitor analysis, and audience targeting strategies
• Write effective ad copy and design ad creatives in coordination with content/design teams
• Monitor and analyze campaign performance using Google Analytics, Google Ads Manager, and reporting tools
• Implement A/B testing for ads, landing pages, and extensions
• Manage budgets and track daily/monthly ad spends and campaign ROI
• Stay updated with the latest Google Ads features, trends, and policy changes
• Generate performance reports and present actionable insights to stakeholders
• Collaborate with SEO, design, and content teams for integrated marketing strategies

Required Skills:

• Proven experience in managing Google Ads campaigns
• Strong understanding of CPC, CPM, CTR, Quality Score, Conversion Rate
• Proficiency in Google Ads, Google Tag Manager, and Google Analytics (GA4 preferred)
• Excellent analytical and problem-solving skills
• Strong communication and reporting skills
• Google Ads Certification is a plus

Preferred:

• Experience in eCommerce, lead generation, or B2B/B2C paid campaigns
• Working knowledge of landing page optimization and conversion tracking
• Familiarity with other platforms (e.g., Facebook Ads, LinkedIn Ads) is an advantage

Salary: As per industry standards.
Reporting To: Digital Marketing Manager / Head of Marketing

Job Types: Full-time, Permanent

Pay: ₹18,000.00 - ₹30,000.00 per month

Benefits:

• Commuter assistance
• Flexible schedule
• Leave encashment
• Paid time off

Schedule:

• Day shift
• Fixed shift
• Morning shift

Supplemental Pay:

• Performance bonus
• Quarterly bonus
• Yearly bonus

Work Location: In person

Application Deadline: 25/07/2025
Expected Start Date: 28/07/2025