Google Ads / Meta Ads Expert Performance Marketing Specialist

You will be joining a results-driven digital marketing agency, BringBrandOn, located in Ludhiana, where we collaborate with clients from diverse industries to enhance their online presence. As a Google Ads & Meta (Facebook/Instagram) Ads Expert, your primary focus will be on creating and managing paid campaigns that drive tangible ROI for our clients. Your responsibilities will include planning, executing, and optimizing paid ad campaigns on platforms such as Google (Search, Display, YouTube) and Meta (Facebook & Instagram). This will involve tasks like conducting keyword research, refining audience targeting strategies, and performing A/B testing. You will work closely with the content team to create and manage ad creatives, while also monitoring campaign performance and generating insightful reports. Your expertise will be crucial in optimizing ad spend to boost conversions and reduce CPA. Additionally, you will be responsible for setting up and managing tracking tools like Google Analytics, Facebook Pixel, and GTM, staying abreast of the latest ad trends, algorithm changes, and best practices. To excel in this role, you should possess proven experience in managing Google Ads and Meta Ads campaigns, a solid understanding of PPC strategy, bidding models, and funnel optimization. Ideally, you should hold certifications in Google Ads and/or Meta Blueprint. An analytical mindset, proficiency in interpreting data to make data-driven decisions, familiarity with tools like Google Analytics, GTM, SEMrush, or similar, as well as excellent communication skills and attention to detail are essential requirements. While not mandatory, experience in eCommerce, lead generation, or service-based businesses is a plus. A basic understanding of landing page Conversion Rate Optimization (CRO), knowledge of remarketing, lookalike audiences, and UTM tracking are also advantageous. Joining our team offers an opportunity to work on diverse and high-impact campaigns in a fast-paced learning environment supported by a collaborative team. Growth opportunities are available based on performance, and we provide a flexible work culture, including remote or hybrid options if applicable. This is a full-time position with a day shift schedule, and the work location is in person.,