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3.0 - 8.0 years
10 - 15 Lacs
Bengaluru
Remote
About Us - Demandlane: We are a Silicon Valley based company focused on case acquisition for lawyers. Specifically, we focus on mass tort case acquisition, leveraging AI to improve case acquisition. We have a team of senior product, marketing, and engineering leaders from Silicon Valley, India, Indonesia and Romania with proven experience in launching successful products. We provide a fast-paced environment, work on many exciting problem areas, offer opportunities to learn and grow, and offer excellent pay based on performance. We are a remote-first team spread across many cities in the US, India, Romania, Indonesia and Nigeria. We are seeking a technically proficient Marketing Automation & Tagging Specialist to enhance our digital marketing infrastructure. This role involves implementing and managing tracking solutions across platforms like Google Tag Manager, Facebook (Meta) Pixel, and TikTok Pixel, as well as automating workflows using tools such as Zapier, n8n, and Airtable to ensure accurate data collection and efficient marketing operations. Job Description: Role : Marketing Automation & Tagging Specialist Work Type : Full Time Work Mode: Permanent Remote What You'll Do: Key Responsibilities Tag Management: Implement and manage tags using Google Tag Manager to track user interactions and conversions. Pixel Integration: Set up and maintain Facebook (Meta) Pixel and TikTok Pixel for accurate event tracking and audience building. Automation Workflows: Design and implement automation workflows using tools like Zapier, n8n, and Airtable to streamline marketing operations. Data Layer Management: Collaborate with developers to define and manage data layers for comprehensive tracking. Troubleshooting: Identify and resolve issues related to tag firing, data discrepancies, and tracking errors. Collaboration: Work closely with marketing, analytics, and development teams to align tracking strategies with business objectives. Documentation: Maintain clear documentation of tracking implementations and automation workflows for cross-functional reference. Compliance: Ensure all tracking and automation implementations comply with data privacy regulations such as GDPR and CCPA. Qualifications Bachelor's degree in Marketing, Information Technology, or a related field. 3+ years of experience in digital marketing technology implementation and automation. Proficiency in Google Tag Manager, Facebook (Meta) Pixel, TikTok Pixel, and automation tools like Zapier, n8n, and Airtable. Familiarity with JavaScript, HTML, and CSS for tag customization and automation scripting. Strong analytical skills with experience in tools like Google Analytics, Hotjar, mixpanel, google ads or meta ads Excellent communication skills to convey technical information to non-technical stakeholders. Should be flexible working in overlapping time zone between India and the US. Preferred Qualifications Experience with server-side tagging and advanced analytics platforms. Knowledge of additional marketing platforms like LinkedIn Ads, Twitter Ads, or Snapchat Ads. Certification in Google Analytics or related platforms. What We Offer Opportunity to make a significant impact in a growing company Remote work flexibility Competitive salary and benefits package Continuous learning and professional development opportunities Collaborative and innovative work environment
Posted 1 week ago
3.0 - 8.0 years
15 - 30 Lacs
Pune
Remote
Job Title: Digital Product & Tech Stack Expert Founding Team Company: SimplyLIC.com Backed by a 5 crore launch fund, we are building Indias next-gen digital LIC platform. The goal is simple to beat IDBI Bank in LIC policy sales using the power of technology, performance marketing, and personalized funnels. Led by a top-ranked insurance entrepreneur, we aim to create a scalable, tech-enabled LIC sales engine. Job Description: We are seeking a Digital Product & Tech Stack Expert to join our founding team. You will lead the end-to-end tech implementation — from building landing pages and integrating APIs to setting up automation tools and analytics dashboards. This role is ideal for someone who thrives in a zero-to-one setup and wants to co-create a high-impact insurtech brand. Responsibilities: • Build and manage SimplyLIC’s web platform (WordPress or custom stack) • Develop responsive landing pages, lead capture forms, and plan showcase templates • Integrate CRM tools, WhatsApp Business API, and lead scoring systems • Ensure SEO-optimized, fast-loading, mobile-first UX • Implement analytics (GA4, Meta Pixel, GTM), retargeting, and tracking • Maintain server, hosting, security, uptime, and version control • Collaborate with designers, marketers, and POSP onboarding team • Work closely with the founder to execute the full tech roadmap Desired Skillset: • 3–6 years of experience as a Full Stack Developer / Web Tech Lead • Strong knowledge of: React.js / WordPress, HTML, CSS, JavaScript, PHP/Node.js • Familiarity with: Zoho / HubSpot CRM, WhatsApp API, Google Tag Manager, Facebook Pixel • Bonus: Knowledge of insurance/finance industry or lead-based businesses (e.g., real estate, loans, insurance) Traits We Value: • Startup mindset: fast, frugal, and focused • Bias for action: launch quickly, optimize later • Ownership: treat SimplyLIC like your own venture Location: Pune (Hybrid) or Remote (for exceptional candidates) Compensation: • 18 – 30 LPA (flexible based on experience) • Co-founder Equity/Sweat Equity available • Incentives tied to digital growth milestones
Posted 1 month ago
5.0 - 7.0 years
3 - 4 Lacs
Kolkata
Work from Office
Seeking a Digital Marketer with expertise in SMM, Google Ads, SEO, and analytics. Manage campaigns, optimize content, build backlinks, and track performance using tools like GA, GTM, and Facebook Pixel. Required Candidate profile 5+ yrs in Digital Marketing with expertise in SMM, Google Ads, SEO, GA, GTM, FB Pixel & SEO tools (SEMrush, Ahrefs). Bonus: content/email marketing. Strong analytics & strategic skills a must.
Posted 1 month ago
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