Google ad specialist

As a Performance Marketer at Realty Smartz, you will be responsible for planning, executing, and optimizing paid marketing campaigns primarily on Google Ads and Meta Ads (Facebook & Instagram). Your main objective will be to monitor and analyze campaign performance metrics to maximize ROI and achieve business goals. You will conduct keyword research, audience segmentation, and competitor analysis to enhance campaign effectiveness. Additionally, you will develop ad copies, creative briefs, and landing page recommendations for campaigns. Your role will also involve managing budgets, bid strategies, and daily spending to ensure the efficient allocation of resources. It will be essential for you to prepare periodic performance reports and present actionable insights to the management team. Staying updated with the latest trends and best practices in digital marketing and the real estate sector will be crucial for your success in this role. To qualify for this position, you should have a minimum of 1 year of hands-on experience in digital/performance marketing. Strong expertise in Google Ads (Search, Display, and YouTube campaigns) and working knowledge of Meta Ads (Facebook & Instagram) are required. An analytical mindset with proficiency in campaign data analysis and reporting is essential. Familiarity with tools such as Google Analytics, Meta Business Suite, and Excel will be beneficial. Excellent communication and organizational skills are necessary for effective performance in this role. You should also be willing to work from the office and commit to a 6-day work week. Experience in a marketing agency is a plus, and possessing Google Ads or Meta Ads certification will be an added advantage for this position.,