GMMarketing (Commercial Marketing)

As a key member of the team at BIAL, your primary role will involve defining a go-to-market strategy aimed at achieving profitability. Your responsibilities will include driving Commercial Revenue Growth for the Airport by developing and implementing marketing strategies to enhance business performance, maximize growth opportunities, and elevate the overall customer experience at the airport. Working within the Commercial marketing team, you will play a crucial role in integrating brand management, digital marketing, and offline marketing expertise in both B2C and B2B environments. Your tasks will involve formulating brand and marketing strategies, executing integrated campaigns from inception to completion, and evaluating ROI as a critical metric. Understanding consumer behavior, market trends, managing sub-brands, increasing share of voice, and analyzing performance data will be essential aspects of your role. Effective stakeholder management, both internally and externally, will also be a key focus area. Your responsibilities will span across various functions such as events, activations, advertising, visual merchandising, digital commerce & martech, and social media within the division, covering commercial products like retail, F&B, lounges, services, and transportation. Key Accountabilities: a. Performance Marketing & Strategic Planning: - Develop short-term and long-term marketing strategies for retail/F&B and entertainment sectors to optimize business performance and revenue opportunities. - Utilize customer profiling and segmentation insights to enhance passenger/guest experience. - Integrate performance marketing with retail, F&B, lounge operations, Duty-Free teams, and digital marketing initiatives to drive revenue and improve passenger experience. b. Building Strategic Alliances and Partnerships: - Identify potential brands and products for strategic partnerships and alliances, considering advertising and sponsorships for events. c. Innovation, Market Intelligence, and Best Practices: - Conduct market research, benchmarking, and passenger profiling to identify new business opportunities. - Monitor market trends in the Retail and Hospitality industry, identifying collaboration opportunities. d. Leadership and Mentoring: - Provide leadership, support, mentorship, and development opportunities for direct reports. Job Specifications: - Education: MBA/Post Graduation - Experience: 15-20 years in shopping mall, FMCG, AlcoBev, Sports, Retail/F&B in a Senior Management role - Exposure to revenue-based marketing and digital innovation - Strong strategic thinking, negotiation, stakeholder management skills - Leadership abilities, problem-solving, decision-making skills - Budgeting and P&L accountability - International experience is a plus, but not mandatory.,