General Manager - Sales & Marketing

Experience Required:

Minimum 15 years of relevant experience

About the Role:

Steel Castings

Key Responsibilities:

• Sales Strategy & Business Development:

  • Develop and execute effective sales strategies to expand the customer base and increase market share within the cement industry.
  • Identify new business opportunities across regions and manage key accounts effectively.

• Techno-Commercial Sales:

  • Engage in direct technical discussions with clients; interpret and present technical drawings and specifications.
  • Understand customer requirements and provide tailored solutions in collaboration with the engineering team.

• Client Relationship Management:

  • Build long-term relationships with procurement teams, plant heads, and key decision-makers at cement plants.
  • Ensure high customer satisfaction through timely response, order execution, and after-sales support.

• Marketing & Promotion:

  • Drive promotional activities, trade shows, and industrial events to enhance brand visibility.
  • Monitor market trends, competitor activities, and pricing strategies.

• Coordination with Internal Teams:

  • Work closely with production, quality, and design departments to ensure customer requirements are met effectively.
  • Act as a bridge between technical and commercial teams to ensure seamless communication and project execution.

• Travel & Onsite Visits:

  • Willingness to travel 10-15 days a month to cement plants across India for business development and client servicing.

Candidate Profile:

• Education:

  • Bachelors degree in Mechanical Engineering or a related discipline (preferred).
  • MBA/PGDM in Marketing or Operations would be an added advantage.

• Experience:

  • Minimum of 15 years of experience in B2B Industrial Sales & Marketing, preferably from

    Steel Castings Foundry

    background.
  • Proven experience in handling large cement plant clients and navigating complex procurement systems.
  • Ability to read and understand

    technical drawings

    , specifications, and industry standards.

• Skills & Competencies:

  • Strong communication, negotiation, and presentation skills.
  • Deep understanding of cement plant operations and supply chain protocols.
  • Result-oriented, self-motivated, and capable of working independently.
  • Proficiency in MS Office, CRM tools, and sales reporting systems.