Full-Stack Marketer

Key Responsibilities:

Content Creation & Branding:

• Design and create engaging motion graphics, video content, and static graphic posts for social media and ads.
• Develop content strategies aligned with brand goals to drive engagement and awareness.
• Craft compelling narratives to highlight the platform's unique value propositions.

Lead Generation:

• Design and implement lead generation strategies to drive doctor appointments via the app and website.
• Optimize landing pages, CTAs, andforms to maximize conversions.
• Use retargeting and remarketing techniques to recapture potential leads.

Brand Awareness & App Growth:

• Plan and execute campaigns to boost brand visibility and increase app downloads.
• Leverage social media, influencer marketing, and partnerships to drive awareness.
• Develop and manage SEO strategies to improve organic visibility.

Sales Growth:

• Design and execute strategies to increase sales of Ayurvedic medicines, supplements, and products through the marketplace.
• Launch targetedpromotions and campaigns for best-selling and underperforming products.
• Analyze sales data to identify trends and opportunities.

Data Analysis & Strategy Refinement:

• Use tools like Google Analytics, Firebase, and CRM dashboards to track performance metrics.
• Analyze campaign performance, website/app traffic, and lead funnel conversion rates.
• Conduct A/B testing and continuous optimization for better ROI.
• Segment customers based on behaviour and demographics for targeted marketing.

Performance Marketing:

• Plan and manage paid campaigns on Google Ads, Facebook, and other platforms.
• Monitor key metrics such as CTR, CPC, and ROI to optimize campaigns.
• Drive traffic and conversions through PPC, social media ads, and affiliate marketing.

E-commerce Marketing:

• Enhance user experience on the platform to improve product discoverability.
• Leverage email marketing, loyalty programs, and push notifications to drive repeat purchases.
• Optimize product listings with SEO-rich descriptions and high-quality visuals.

Continuous Improvement:

• Keep abreast of industry trends and competitor strategies.
• Regularly review and refine strategies to align with business goals.
• Gather and incorporate customer feedback into campaigns.

Key Skills & Expertise:

• Content Creation:Proficiency in tools like Adobe Suite, Canva, or similar.
• SEO & SEM:Proven track record in organic traffic growth and paid search optimization.
• Performance Marketing:Experience with Google Ads, Facebook Ads, and programmatic platforms.
• Data Analytics:Familiarity with Google Analytics, Firebase, Hotjar, Tableau, or Power BI.
• E-commerce Marketing:Understanding of online marketplace dynamics and sales optimization.
• CRM Tools:Experience with platforms like HubSpot, Zoho, or Salesforce.
• A/B Testing & Optimization:Ability to test and refine campaigns for better performance