Email & WhatsApp Marketing Specialist

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Name of Job Position: Email & WhatsApp Marketing Specialist

Job Summary

We are seeking a dynamic and results-driven Digital Marketing Executive specializing in WhatsApp and Email Marketing. The ideal candidate will be responsible for developing, executing, and optimizing our direct communication strategies to drive customer engagement, generate leads, and boost sales. This role demands a creative mind with strong analytical skills, capable of leveraging these powerful channels to connect with our audience effectively.

Key Responsibilities

1. Develop and implement comprehensive email & WhatsApp marketing strategies to engage customers and promote products.
2. Design and execute end-to-end email marketing campaigns, from content creation to scheduling and deployment.
3. Segment audience lists effectively to ensure highly targeted and personalized campaign delivery.
4. Write compelling and conversion-focused copy for both WhatsApp messages and email newsletters.
5. Create visually appealing and responsive email templates that align with brand guidelines.
6. Manage and grow WhatsApp subscriber lists, ensuring compliance and optimal engagement.
7. Oversee and expand email subscriber databases, implementing strategies for list hygiene and growth.
8. Analyze campaign performance metrics (open rates, click-through rates, conversion rates, ROI) and generate actionable insights.
9. Conduct A/B testing on various campaign elements (subject lines, CTAs, content) to continuously improve effectiveness.
10. Ensure all WhatsApp and email marketing activities comply with relevant data privacy regulations and industry best practices.

Requirements

1. Bachelors degree in Marketing, Communications, Business, or a related field.
2. Minimum 2-3 years of hands-on experience in digital marketing, with a strong focus on WhatsApp and Email marketing.
3. Proven track record of successfully executing campaigns that drive engagement and conversions.
4. Proficiency in using email marketing platforms (e.g., Mailchimp, HubSpot, SendGrid, Constant Contact).
5. Familiarity with WhatsApp Business API and related marketing tools/platforms.
6. Excellent written and verbal communication skills, with a keen eye for compelling marketing copy.
7. Strong analytical abilities to interpret data, identify trends, and optimize campaign performance.
8. Basic understanding of A/B testing methodologies and conversion rate optimization (CRO) principles.
9. Knowledge of data privacy regulations (e.g., GDPR, CCPA, local Indian regulations) relevant to email and WhatsApp marketing.
10. Self-motivated, highly organized, and capable of managing multiple campaigns simultaneously in a fast-paced environment.

Why Join Caf Desire?

A Culture of Growth:

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Bringing Joy in Every Sip:

Career Growth Opportunities:

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About the Company

Caf Desire

Caf Desire

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www.cafedesire.co.in

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