Email Marketing Specialist

2 - 6 years

3 - 5 Lacs

Posted:22 hours ago| Platform: Naukri logo

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Work Mode

Hybrid

Job Type

Full Time

Job Description

The Email Marketing Specialist will be responsible for developing and executing email marketing campaigns that drive engagement, lead generation, and conversions.

Key Responsibilities

  • Design and implement direct email marketing campaigns.
  • Create, proofread, and edit content for email marketing campaigns to ensure messaging is consistent with brand guidelines.
  • Segment email lists based on customer behavior, interests, and engagement.
  • Utilize email marketing automation tools to build nurturing campaigns.
  • Monitor and analyze campaign performance, including open rates, click-through rates, and conversion rates, to optimize future efforts.
  • Planning the meeting, calling and lead conversation,
  • Database mining from Apollo, LinkedIn
  • A/B test various campaigns to drive engagement and performance.
  • Stay updated on the latest trends in email marketing and suggest improvements for increased engagement.
  • Collaborate with the content and design teams to ensure email designs are visually appealing and effective.
  • Ensure compliance with email marketing regulations (GDPR, CAN-SPAM, etc.).
  • Manage and grow the company's email database.

Requirements

  • Proven experience as an Email Marketing Specialist or similar role.
  • Hands-on experience with email marketing platforms like

    Instantly.ai

    ,

    Mailchimp, HubSpot, Sendinblue, etc.

  • Strong knowledge of segmentation, personalization, and automation techniques.
  • Excellent writing and proofreading skills.
  • Analytical mindset and data-driven decision-making skills.
  • Familiarity with A/B testing methods and conversion optimization.
  • Knowledge of email marketing regulations (GDPR, CAN-SPAM).

  • Ability to work in a fast-paced, dynamic environment and manage multiple task independly

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Mahasurya Ventures India

Venture Capital

N/A

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