Email Marketing Specialist

The Email Marketing Specialist will be responsible for developing and executing email marketing campaigns that drive engagement, lead generation, and conversions.

Key Responsibilities

• Design and implement direct email marketing campaigns.
• Create, proofread, and edit content for email marketing campaigns to ensure messaging is consistent with brand guidelines.
• Segment email lists based on customer behavior, interests, and engagement.
• Utilize email marketing automation tools to build nurturing campaigns.
• Monitor and analyze campaign performance, including open rates, click-through rates, and conversion rates, to optimize future efforts.
• Planning the meeting, calling and lead conversation,
• Database mining from Apollo, LinkedIn
• A/B test various campaigns to drive engagement and performance.
• Stay updated on the latest trends in email marketing and suggest improvements for increased engagement.
• Collaborate with the content and design teams to ensure email designs are visually appealing and effective.
• Ensure compliance with email marketing regulations (GDPR, CAN-SPAM, etc.).
• Manage and grow the company's email database.

Requirements

• Proven experience as an Email Marketing Specialist or similar role.
• Hands-on experience with email marketing platforms like

  Instantly.ai

  ,

  Mailchimp, HubSpot, Sendinblue, etc.

• Strong knowledge of segmentation, personalization, and automation techniques.
• Excellent writing and proofreading skills.
• Analytical mindset and data-driven decision-making skills.
• Familiarity with A/B testing methods and conversion optimization.

• Knowledge of email marketing regulations (GDPR, CAN-SPAM).

• Ability to work in a fast-paced, dynamic environment and manage multiple task independly