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Email Marketing Associate

3 - 5 years

1 - 4 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

The Email Marketing Associate will play a key role in executing email marketing campaigns, collaborating with both the creative team and the email marketing manager to ensure timely and accurate execution. The ideal candidate is organized, tech-savvy, and eager to learn in a fast-paced environment. You will be responsible for managing the email content, scheduling, and approval processes while maintaining accuracy across all communications.

Key Responsibilities:

  • Email Campaign Execution:

  • Work closely with the creative team and email marketing manager to gather email content (creative assets, copy, product URLs).
  • Upload content into the email CDP (Bloomreach or Klaviyo).
  • Build email campaigns by inserting copy, images, and product links in the correct format and design.
  • Ensure emails are scheduled to go out according to the email calendar.
  • Send emails for final approval before launch and make necessary adjustments.
  • Collaboration & Coordination:

  • Communicate with the creative and marketing teams to ensure all content is aligned with campaign goals and deadlines.
  • Coordinate with the webmaster to upload HTML banners on the website homepage and product detail pages (PDPs).
  • Technical Skills & Tools:

  • Utilize Bloomreach to manage email campaigns and subscriber data.
  • Use Monday.com for task management and collaboration across teams.
  • Familiarity with HTML for basic email and banner formatting is a plus.

Qualifications:

  • Strong understanding of email marketing platforms (experience with Bloomreach or Klaviyo preferred).
  • Basic knowledge of Monday.com or similar project management tools.
  • Excellent attention to detail and ability to manage multiple tasks with tight deadlines.
  • Strong communication skills and ability to collaborate across teams.
  • Basic HTML skills for email and banner formatting (preferred but not required).
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Interest in email marketing and eagerness to grow within the field.

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