E Commerce Manager

Job Description

About Cookie Man Cookie Man India is a premium bakery brand known for its fresh, gourmet cookies inspired by Australian recipes. With a strong retail footprint and growing digital presence, we are committed to delighting customers with top-quality products both offline and online. Role Overview We are seeking a seasoned Ecommerce Manager to lead and scale our digital business. This individual will be responsible for managing the D2C website, marketplace operations, digital marketing initiatives, and the overall ecommerce P&L. The ideal candidate should have a strong FMCG/D2C background with proven success in driving ecommerce growth and managing cross-functional teams. Key Responsibilities 1. D2C & Marketplace Strategy Develop and execute the ecommerce roadmap across Cookie Mans website and leading marketplaces (Amazon, Flipkart, etc.) Manage end-to-end P&L responsibility for the ecommerce business Identify growth opportunities and implement initiatives to drive traffic, conversions, and revenue 2. Website & Platform Management Oversee website functionality, UX/UI improvements, and platform integrations (payment, logistics, CRM) Ensure high uptime, smooth customer journeys, and mobile responsiveness Work with agencies/tech partners to enhance site performance and analytics 3. Digital Marketing & Campaigns Lead performance marketing (Google, Meta, affiliate, etc.) and organic strategies (SEO, content, email, etc.) Collaborate with creative teams to plan and execute product launches, festive campaigns, and influencer-led initiatives Analyze campaign ROI and adjust strategies based on insights 4. Operations & Customer Experience Optimize ecommerce logistics, delivery timelines, and packaging with the operations team Ensure a seamless post-purchase experience, including returns, refunds, and customer service coordination Maintain high customer satisfaction and brand standards online 5. Team & Vendor Management Manage ecommerce team, digital partners, and third-party vendors Ensure timely execution, quality control, and strategic alignment across all ecommerce touch points.