5 years

0 Lacs

Chennai, Tamil Nadu, India

On-site

About TargetBay:TargetBay Company is a fast-growing e-commerce marketing automation SaaS firm based in Chennai and Atlanta. Clients use our products to increase their online sales through our personalized email marketing and reviews technologies. We have over 4,000+ eCommerce companies using our product Experience: 5+ yearsLocation: Perungudi, Chennai Job Description:5+ years of experience in Email Deliverability.Mandatory experience with cloud infrastructure providers (i.e., Mailgun, Twilio SendGrid, Sparkpost, etc)Mandatory Experience in MySQL- joins, query conditionsAn individual with recognized compliance and deliverability expertise.Ensure a high inbox deliverability rate for all email campaignsBe the expert on email best practices, technologies, trends, and CAN-SPAM lawsContinually monitor and analyze key KPIs, identifying trends, problems, opportunities, and shifts in behavior while iterating on existing campaigns to optimize each for maximum performanceIn-depth experience using third-party email service provider platformsA deep understanding of journey mapping, email triggers, segmentation, and behavior targetingExperience identifying and interpreting key performance indicators to optimize email messaging, promotional opportunities, and campaign designExperience with SMS and browser-based notifications is a plusHas knowledge of global and regional data collection and handling requirements from both a legislative (CAN-SPAM, GDPR, etc.) and receiver (Gmail, Microsoft, etc.) perspective.Understands the technical aspects of email, including FBLs, DNS, DKIM, SPF, DMARC, TLS, and other core infrastructure.Strong knowledge of Blocklist Mitigation.

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Email Deliverability Specialist Regami Solutions

1 - 3 years

3 - 8 Lacs

Chennai

Work from Office

Email Deliverability Management: Design and implement email warm-up plans for IPs and domains to maximize deliverability. Monitor and improve email campaign performance through inbox placement monitoring and deliverability troubleshooting. Install, configure, and optimize email servers such as PowerMTA, Postfix, and other SMTP services. Set up and manage DNS settings for sending domains (SPF, DKIM, DMARC, MX, PTR). Implement best practices for email marketing to adhere to global regulations (CAN-SPAM, GDPR, CASL). Monitor server performance, load balancing, IP rotation, and ensure the stability and scalability of email infrastructure. Establish and maintain relationships with major ISPs and ESPs to resolve delivery issues. Manage blacklists and maintain IP and domain reputation. Analyze bounce reports, spam complaints, and open/click rates to identify and resolve deliverability issues. Provide regular reports on email performance, deliverability, and server health. Manage feedback loops (FBL) and postmaster tools for major ISPs (Microsoft, Gmail, Yahoo, etc.). Qualifications and Requirements: Minimum 1 years in email deliverability, email infrastructure management, or related roles. Proficiency in email marketing technologies, PowerMTA/Postfix, and SMTP servers. Strong understanding of DNS, SPF, DKIM, DMARC, MX records, IP rotation, and bounce handling. Knowledge of load balancing, IP pools, and server performance monitoring. Familiarity with deliverability tools (250ok, Return Path, GlockApps) and postmaster tools. Deep understanding of CAN-SPAM, GDPR, CASL, and email compliance. Ability to interpret bounce codes, analyze email delivery data, and provide insights. Proactive in resolving email delivery and infrastructure issues. Strong verbal and written communication skills. Ability to explain technical concepts to non-technical stakeholders.

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